Why businesses need a website

11 Reasons Why Websites Are Essential for All Businesses in 2022

Published on January 3, 2022

What’s the single most important way to promote a business?

When it comes to business marketing, there are a thousand and one ways to do it. From traditional advertising to search engine optimization, sky’s the limit as to the combination of marketing methods that work best for a business.

And whatever strategy someone uses to promote their business, they could easily pour their entire marketing budget into it if they aren’t careful. So what’s really most important for marketing a business?

With the surge of online shopping in the last few years, having a website is the most straightforward answer.

But maybe you aren’t sure why businesses need a website. Or perhaps you’re looking for advice about business websites and how they’re going to be necessary in 2022.

Either way, you’ve come to the right place. This article will disclose 11 compelling reasons why every business needs a website in 2022.

Whether you’ve just started your own web design agency with SiteSwan or you’re on the fence, keep reading to find out why people like you will be building in-demand business websites in 2022.

1. Customers Do Research Online Before Buying

Most people, in fact 97% of consumers do research online before getting in touch with a business. As their first course of action, customers want to learn more about a business including check products or services offered and read reviews.  If your business has a prominent website with great SEO and a content marketing strategy, you'll improve the chances of customers finding you over the competition.

For these reasons, your clients will need a well-designed website that can be easily discovered in Google search results. From there, it’s simply a matter of putting helpful content and clear contact info on that site.

2. Businesses Must Keep Ahead of Competitors

No matter what kind of business you take on as a client, it’s almost certain their competitors have websites. Businesses have to consistently be innovative to avoid being outpaced by direct competition.

One of the best ways businesses can overshadow their competitors is to showcase their products or services on their website in a way that is attractive and compelling. Better yet,  adding an ecommerce element to their website could help bring them more business and a new outlet for additional revenue.

For businesses that don’t have websites already, getting online should be their first priority.

3. Websites are Inexpensive and Effective

Compared to traditional advertising, having a website built and maintained is very affordable. It’s also far more effective than the marketing methods some people try to use without websites, such as lawn signs, direct mailings, billboards, and print advertisements just to name a few.

Thanks to SiteSwan, businesses don't have to pay an arm and a leg to get online. Most SiteSwan Resellers charge as little as $499 setup + $50/month for a beautiful,  fully-responsive, search optimized website.  This is well below the industry average making for a very compelling offer and a fast sale.

The point is, just about any business can afford to get online. In fact, in today’s connected world, no business can afford not to be. Web hosting and development services are well within the budgets of most businesses.

4. Well-Designed Sites Inspire Trust and Credibility

People today are wary of potential scams and subpar services. They also want to know as much as possible about something before they get themselves or their money involved.

That being the case, a business that doesn’t have a website can make people uncomfortable. Without being able to learn a little about the brand and its services, they feel like they can’t make an informed decision.

A badly designed website isn’t much better. Poor quality photos, a dated design, slow load times and lack of quality content implies poor management and a lack of professionalism. Fortunately, you can help your clients avoid all of these problems with SiteSwan’s professional website builder.

5. Customers Demand Quick Access to Information

If there’s one thing that’s in short supply nowadays, it’s patience. People want answers to their questions the moment they ask them—if not sooner!

Relevant business information must be stored online where people can find it. Days and hours of operation, available services, product selection, experience and credentials, and more are all important online.

It’s not uncommon for small businesses to use a Facebook page or Yelp listing to promote their business information. However, there are three problems with this.

1. You have little control over what information is displayed or shared on a third-party platform.

2. It's not wise to depend solely on a third-party platform for your business's visibility.

3. Customers want to be able to search for a company and view an official website with information they can trust.

With the easy-to-use web design platform that SiteSwan provides, business websites can be managed and maintained to keep relevant information visible for their customers at all times.

6. Sites Let Businesses Control How They’re Perceived

When you run a small business, it’s important to showcase your products and services in the best possible light. If you can convince potential customers that your services are worth the cost, you can scale your business indefinitely.

A problem small businesses often run into, however, is failing to portray themselves favorably. Bad photography, poor design, and subpar copy can all contribute to a negative image of a business as unprofessional or amateurish.

As a web designer, you can solve this problem by helping small businesses come across in the best way possible online. When developing a website with the SiteSwan platform, you have access to more than 150 design themes and over 2 million stock photos to choose from, making it easy to provide your clients with an aesthetically appealing and professional website.

7. Websites Allow Businesses to Own Their Audiences

We mentioned earlier that it’s typically unwise to rely on a third-party platform for your online presence. Likewise, it’s a bad idea to let social networks control your audience by focusing your promotional efforts there exclusively.

Instead, a business should attract people to its own website and build a profitable email list. By doing so, businesses can directly communicate with their clients and potential customers to keep them apprised of what's going on with their business such as information about special deals, news, and updates.

8. Site Analytics Make It Easy to Know Your Audience

Just like owning your audience, knowing who they are and how they interact with your brand is important.

Analytics on social media sites can be limited and confusing. But using analytics to monitor traffic on your website is a convenient way to understand your visitors.

Website analytics can provide helpful details to the business owner about how frequently their site is visited and what actions consumers make while on their pages.

All of this information can work together to paint an informative and useful picture of the average customer.

9. Great Websites Help Businesses Stand Out

For businesses of all sizes, the more ways they can stand out from the competition, the better.

If a small business feels like a carbon copy of its competitors, people won’t know why they should choose them. Even worse, without a business website, most people won’t be able to learn much about them to begin with.

Website copy, brand design, and adding a company’s mission statement along with authentic photos from the business  are great examples of how to make a brand stand out and give a business personality.

10. Websites Can Show Credentials and Social Proof

A serious business owner or service provider needs to show off their experience and credentials to prove their value. Some sole proprietors use business cards or flyers to convey this information. But websites are far more effective.

Besides displaying relevant credentials and experience, a business website can collect and display customer testimonials to help build credibility. This is one of the most important things you can do to increase trust in a brand.

11. Great Sites Answer Customer Questions Easily

No business owner likes answering the same questions every day. At a certain point, it becomes exhausting—not to mention a waste of time. Websites are great for putting all of the most common questions and their answers in one place.

This is good for customers as well as business owners. As we mentioned before, people like to find the information they need online before reaching out to a business. If they can get all their questions answered that way, all the better.

With business websites, it’s important to think about the customer and the type of information they want upon visiting the page. Once those details have been identified, make them highly visible on the business’s homepage or easily accessible by use of the navigation resource. For added support, create a comprehensive, Q&A section that is featured prominently on the site.

Start Building In-Demand Websites with SiteSwan

As outlined above, there are a multitude of reasons and advantages why businesses need a website in 2022. No matter the size, a professional website can truly impact how successful a business can be and how quickly they can grow.

So, when preparing for your next prospect call, keep these examples in mind to help your client understand all the ways your web design services will help them and their business in the long run.


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