SiteSwan Blog

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Welcome to Our Blog

Discover web design tips & strategies and stay up-to-date with news and updates regarding the SiteSwan White Label Website Reseller Program.

Tax Write-Offs Every Web Designer Needs to Know About

Tax write offs every web designer needs to know about
Tax Write-Offs Every Web Designer Needs to Know About
Published on March 27, 2023

Tax write-offs allow business owners to deduct certain expenses from their taxable income, reducing the amount of taxes they have to pay. That's why understanding tax write-offs is so important for web design business owners.

By taking advantage of eligible write-offs, business owners can not only reduce their tax liability, but also free up cash flow that can be reinvested back into the business.

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5 Tips for Finding Web Design Clients Using SiteSwan's Local Prospecting Tool

Finding web design clients
Published on July 14, 2021. Updated on March 20, 2023

Most web designers make the mistake of sitting back and waiting for clients to come to them. While referrals and inbound leads are great, they are often not enough to scale your business. This often results in periods of highs and lows or a feeling of “feast or famine” - you’re either overwhelmed with work or starving for business.  If you want to run a successful web design business with predictable growth, you need a way to consistently generate leads and take on new clients.

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How to Sell Websites to Home Improvement Businesses

How to sell websites to home improvement businesses
How to Sell Websites to Home Improvement Businesses
Published on March 13, 2023 
 
As a web design business owner, it's important to recognize the potential for profit in creating websites for businesses in the home improvement industry.

By understanding the specific needs of businesses in the home improvement industry and tailoring your services accordingly, you can successfully sell websites to this market.

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How a Business Can Maintain Brand Consistency Across the Web 

How a Business Can Maintain Brand Consistency Across the Web
How a Business Can Maintain Brand Consistency Across the Web
Published on March 6, 2023 
 
Imagine you come up with the perfect idea for your business. You create a website and set up all of your social media accounts and start posting, but you struggle to get clients.

If you haven't taken brand consistency seriously, that could be a big reason why your business isn't growing. Fortunately, the problem is easy enough to fix once you know the steps.

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The Benefits of Using a White Label Website Builder

SiteSwan The Benefits of Using a White Label Website Builder
SiteSwan The Benefits of Using a White Label Website Builder
Published on February 27, 2023 
 
White label website builders are designed to be user-friendly and easy to use. It allows you to create a website quickly and easily, without having to worry about the technical aspects of web development.

In this article, we'll discuss the benefits of using a white label website builder and how it can help you create professional websites faster and more efficiently.

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How to Sell Websites to Spa and Beauty Salons

How to Sell Websites to Spa and Beauty Salons
How to Sell Websites to Spa and Beauty Salons
Published on February 20, 2023 
 
Are you looking to expand your clientele in the spa and beauty industry? Whether you’re a website reseller just getting started or an experienced veteran, this guide will help give you the tips and tools you need to learn how to sell websites to spas and beauty salons.

By implementing the techniques outlined in this article, you will be able to stay ahead of the competition and position your web design agency as a leader in the industry. 

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Finding Your Why: The Importance of Having a "Why" in Business 

Finding Your Why: The Importance of Having a "Why" in Business
Finding Your Why: The Importance of Having a "Why" in Business
Published on February 13, 2023 
 
Having a "why" in business may be one of the most important aspects of starting one. After all, having a why in business can help you overcome tough times and keep you motivated to stay the course.

Explore the reasons why finding your “why” is so important, how it can help you achieve success in your business and how to find yours.

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Your Guide to Switching to Google Analytics 4

SiteSwan Your Guide to Switching to Google Analytics 4
SiteSwan Your Guide to Switching to Google Analytics 4
Published on November 14, 2022. Updated on February 6, 2023.
 
Google Analytics is a great tool to use if you're interested in helping your clients make sense of their website performance. However, it's important to know that in July of 2023, Google will officially sundown Universal Analytics, forcing millions to make the switch to Google Analytics 4.

What does this switch to the new Google Analytics mean for you? This quick guide will walk you through everything you need to know and then guide you through the transition process step-by-step.

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A Guide to Selling Websites to Small Businesses During a Recession

A guide to selling websites to small businesses during a recession
A Guide to Selling Websites to Small Businesses During a Recession
Published on January 30, 2023
 
If you're an agency owner or entrepreneur there are ways in which you can learn how to get better at selling websites to small businesses during a recession.

In this quick guide, we'll walk you through the process of finding the right small businesses to sell websites to and then provide you with tips on how to use the best website builders and templates to ensure you’re selling high-quality sites.

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How to Sell Websites to Restaurants: Everything You Need to Know 

How to Sell Websites to Restaurants: Everything You Need to Know
How to Sell Websites to Restaurants: Everything You Need to Know
Published on January 24, 2023
 
Websites are the foundation of restaurant marketing. With over 660,000 restaurants in the US, the demand for effective web design is quite high in the industry. However, they need the right services for their website, as a DIY site doesn't cut it anymore.

Well, that's where you come in. Let's talk about how to sell websites to restaurants in 2023!

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How to Select the Best Business Name for Your Web Design Agency

Best business name
Published on December 20, 2021. Updated on January 16, 2023.

There are currently more than 30 million small businesses operating across the United States. They offer valuable products and services and 71% of these businesses use their website to advertise and market the products and services they sell. So if you are planning to start a web design agency, there is plenty of work out there!

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SiteSwan 10 Reasons Why Web Design is a Great Business to Start in 2023
SiteSwan 10 Reasons Why Web Design is a Great Business to Start in 2023
Published on January 9, 2023

Have you been thinking about starting a business in 2023? If so, you may be thinking about the best business to start in 2023. What industry should you go into? What type of business makes the most type of money? What business will you enjoy doing?

One of the best businesses to start this coming year is one that is in high demand and easy to get going. You should start a web design company this year and here's why... 


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SiteSwan The 30 Second Sales Pitch for Web Designers That Really Works
SiteSwan The 30 Second Sales Pitch for Web Designers That Really Works
Published on December 30, 2022

Not a fan of cold calling? Don’t worry, our 30-second website sales pitch can help you navigate these types of calls as you sell websites to clients. Not only that, but statistics show that people are a lot more open to sales calls than you might think.

We know. It’s tough to know how to market yourself. That's where our 30-second sales pitch comes in. This strategy is a great way to succinctly share what you do and why someone should hire you. Sit tight as we walk you through exactly what to say.


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Siteswan 7 tips for designing better looking websites for your clients
SiteSwan 7 Tips for Designing Better-looking Websites for Your Clients
Published on December 26, 2022

We all know that the look and feel of a website are important, but did you know that design can actually impact a site’s performance and trust? In fact, 94% of users in a recent study expressed that bad design led to mistrust in the websites they visited.

When you design great looking websites, you’re not just creating a site that’s attractive. You're also improving its performance and its value. This could all lead to a faster sale, a happier client, and more money in your pocket.


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Sell reputation management
Updated on December 19, 2022

SiteSwan's Reputation Management feature is proving to be a valuable tool for many SiteSwan Resellers. It's the first true expansion of SiteSwan's services beyond web design, and it's ideal for anyone interested in selling digital marketing services to small businesses.

But what exactly is it? It's a tool that helps small businesses easily manage and respond to online reviews while also helping them increase their average star rating across the major review sites.

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 If Not Now, When? How to Make Time to Work on Your Web Design Business 

Make time for your business
Published on December 27, 2021. Updated on December 12, 2022.

So you're thinking about starting your web design business but are concerned about the time commitment. Maybe you're already running your own agency but are struggling to find the time to focus your efforts on growing your business. The good news with owning your own business is that you can set your schedule and work at your own pace.

Whether you are running your business full-time or as a side hustle, consider implementing these 8 strategies to help you maximize your time so you can work smarter not harder.

 
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The Top 3 Questions People Ask about the SiteSwan Website Reseller Program

The top 3 questions people ask about the siteswan website reseller program
The Top 3 Questions People Ask about the SiteSwan Website Reseller Program
Published on December 5, 2022
 
If you’re thinking about starting your own web design business with SiteSwan, we encourage you to do your research, take your time, request a demo and learn more about what has made our reseller program such a success over the last decade.
 
To assist you during the decision making process we compiled the top 3 questions people ask about the SiteSwan Reseller Program, along with the answers. 
 
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The Top 4 Ways to Sell Websites to Small Businesses 

SiteSwan The Top 4 Ways to Sell Websites to Small Businesses
SiteSwan The Top 4 Ways to Sell Websites to Small Businesses
Published on November 21, 2022
 
As the owner of your own web design business, you want to make sales a top priority. When selling websites to small businesses, it’s important to use a combination of different sales methods. There isn’t a ‘one size fits all’ approach but there are a few highly effective ways that can bring you success, as long as you’re willing to put in the time and effort to try new things out.

Keep reading to explore the four most effective ways to sell websites to small businesses.

 
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8 Tips for Choosing the Right Website Imagery

Siteswan 8 tips for choosing the right website imagery
SiteSwan 8 Tips for Choosing the Right Website Imagery
Published on November 7, 2022
 
As a web designer, it's important to select pictures that accurately represent the overall feel of the website you're working on. When it comes to choosing images, don't underestimate the power of a great photo.

The task of selecting the right images for a website you’re designing can be tricky, but it's worth taking the time to pick the best pictures that fit your client’s brand and message. In this article, explore tips for choosing the right images that attract and engage your target audience.

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5 Signs it's Time to Fire a Client (and tips for letting them go) 

Siteswan 5 signs it's time to fire a client (and tips for letting them go)
SiteSwan 5 Signs it's Time to Fire a Client (and tips for letting them go)
Published on October 31, 2022
 
Any experienced business owner knows that some customers are easier to work with than others. Sometimes you can encounter a client that can be tough to work with or that really pushes your buttons.

While the decision to fire a client isn't easy, it could very well be the best decision to make for you and your business. To help you decide if it’s time to part ways with a client, take note of the following 5 warning signs and tips below to guide you through the process.

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How to Choose the Right Legal Structure for Your Business

Siteswan how to choose the right legal structure for your business
How to Choose the Right Legal Structure for Your Business
Published on October 24, 2022

You've got a great business idea, and now you're ready to make it happen. But before you can start turning your dream into reality, you need to choose the right legal structure or entity for your business. The wrong choice could mean costly penalties and legal headaches down the road. So how do you choose?

If you’re not sure where to begin or what kind of entity you should pick, this guide will help explain your options and help you select the best one for your business.

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Why You Shouldn't Wait Until After the Holidays to Start a Business

Why you shouldnt wait until after the holidays to start a business
Published on December 16, 2021. Updated on October 17, 2022.

Around 543,000 new businesses are started each month. If becoming an entrepreneur and making your career dream a reality is part of your New Year's resolutions, why wait?

There is no time like the present to start the process of launching a small business. Plus, there are many great benefits to starting a business during the holiday season, which are featured in this article.

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10 Habits of Being a Successful Entrepreneur

Siteswan 10 habits of being a successful entrepreneur
SiteSwan 10 Habits of Being a Successful Entrepreneur
Published on October 10, 2022

If you’re a new entrepreneur, you’re probably filled with excitement, passion and determination – all qualities that make a great business owner. Although, you may also be harvesting some feelings of fear and uncertainty which is completely normal for any new entrepreneur. As you begin your new endeavors, you’ll want to identify ways to help you stay motivated and focused so you can stay the course on the fast track to success. 

While every entrepreneur’s journey and experience will be different, there are certain habits of successful entrepreneurs that you can adopt to boost your own career and business.

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5 Reasons Why a Small Business Needs a New Website Before the Busy Holiday Season

Siteswan 5 reasons why a small business needs a new website before the busy holiday season
SiteSwan 5 Reasons Why a Small Business Needs a New Website Before the Busy Holiday Season
Published on October 3, 2022

It's no secret that the period from Thanksgiving to New Year's Day is the busiest time of year for many small businesses. What might be surprising, though, is that the holidays are actually a great time to invest in a new website. While taking on another project during the busy season may seem counterintuitive, it will actually help set your business up for success during the holidays and beyond.

The holiday season brings lots of new shoppers and potential clients, so now’s the perfect time to make sure that you have a website that can do all it can to attract them. 


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5 Advantages of Hiring a Web Designer

Siteswan 5 advantages of hiring a web designer
SiteSwan 5 Advantages of Hiring a Web Designer
Published on September 26, 2022

The average small business owner wears many hats. So when it comes to their website, it's easy to see why they might think they can handle it them self. But, to create or redesign their business’s website, they shouldn’t go at it alone. There are some very good reasons for a small business owner to hire a professional web designer to do the job - that’s where you come in!

In general, small business owners are looking for a web designer to create a unique customized website that reflects their business’s brand. As their web designer, you’ll be able to offer them so much more than just a great looking website.


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Back-to-School Means Back-to-Business: Why it's Prime Time for Web Design

SiteSwan Back-to-School Means Back-to-Business: Why it's Prime Time for Web Design
SiteSwan Back-to-School Means Back-to-Business: Why it's Prime Time for Web Design
Published on September 19, 2022

September is here and that means it’s back-to-school season. For students, it’s a new beginning and a fresh start to the coming year. For parents, it means getting the kids out of the house and back into the hectic school routine.

But September is also a great time to be a SiteSwan Website Reseller when local business owners, many of whom are also parents, can now re-focus on their business and are eager to launch a new website and other marketing initiatives before the busy holiday season.


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7 Back to School Marketing Ideas for Web Designers

Back to school marketing ideas web designers
Published on September 12, 2022

All across the U.S., school is back in session. That means kids are heading back to class, traffic is heavier, commutes are longer and schedules are busier. For many web designers, especially those that are parents, September seems to fly by in a blink of an eye. That doesn't mean your web design business needs to suffer, though. Here are 6 back to school marketing ideas to promote your web design business and make the most of the upcoming school year.

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Starting a Part-Time Web Design Business with Full-Time Earning Potential

Siteswan interview with eric shelton (1)
Recorded on July 29, 2022
 
SiteSwan's Co-Founder, Justin Gerena, recently sat down with Eric Shelton, a SiteSwan reseller, who has sold close to 100 sites, working exclusively part-time. Eric devoted his time off from work to build up his side hustle which is on the verge of offering a full-time income.

Eric is by no means a web design guru, but he is an expert at working hard and hustling. He’s got drive, he’s got ambition, and he’s got laser focus, tactfully choosing his potential clients with phenomenal precision, which has allowed him to scale to some pretty impressive levels. And he’s done it all with just a part-time commitment.

 
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How to Present a Website Mockup to a Prospect

Siteswan how to present a website mockup to a prospect
SiteSwan How to Present a Website Mockup to a Prospect
Published on September 2, 2022
 
Did you know that how you present a website to a prospective small business client is just as important as how you build it? In fact, it’s a vital part of the overall sales process. You put the time and effort into creating a beautiful personalized mockup website so you don’t want to drop the ball in the final steps leading up to your chance to close the deal.

If you think that sending your prospects a link to the website you built for them is all you need to do to get the sale, then you could be missing out on the opportunity to gain new clients, sell more websites and scale your business. 

 
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3 Tips for Working from Home 

Siteswan 3 tips for working from home
SiteSwan 3 Tips for Working from Home
Published on August 29, 2022

Being your own boss and working from home has many benefits, like flexibility and no commute, but being productive can be tough if you’re not used to working on your own schedule. It’s important to reflect, evaluate, and try different things to help you establish a structure for your day so you feel accomplished.

Here are 3 tips to help you stay productive when working from home so you can get the most out of your time and maintain a healthy work-life balance at the same time.

 
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5 Reasons to Start a Web Design Business Even if You Have a Full-Time Job

Image
Published on September 7, 2021. Updated on August 22, 2022. 

Many people are entrepreneurial but don’t take the bold leap of starting their own business because of their employment situation. Just because you have a full time job doesn’t mean you cannot start a web design business with SiteSwan. In fact, many self-employed web designers once started off building websites on the side (while working a full time job).

Here are 5 reasons why starting your own web design business with SiteSwan could be a great idea even if you currently have a full time job:

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7 Ways to Provide Top-Notch Customer Service

Siteswan 7 ways to provide top notch customer service
SiteSwan 7 Ways to Provide Top-Notch Customer Service
Published on August 15, 2022
 
When you run your own web design agency, you want to ensure your clients are pleased with your services to help cultivate a good relationship, build their trust, and loyalty. To build customer loyalty, ramping up your customer service efforts is the best place to start.
 
How you communicate with your customers has everything to do with whether or not they stay or return to do business with you again. To provide top-notch customer experience that sets you apart from your competitors, read through these seven tips and try to adapt them into your customer service strategy. 

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17 Tips to Get More Clients for Your Web Design Business Fast

Siteswan 17 tips to get more clients for your web design business fast
SiteSwan 17 Tips to Get More Clients for Your Web Design Business Fast
Published on August 8, 2022
 
Landing more clients is the only way to keep your business going strong and although it can be a tedious task, with the right approach, it can also be easier than you think.

Since you are competing with other freelancers and web design agencies all over the world, you’ll want to identify ways that you can stand out against your competitors and attract clients to your web design business. If you are struggling to get new business or want to know how to find new clients once you’re ready to expand, we’ve outlined several ideas that will help you attract a full pipeline of new customers fast!

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7 Tips to Give a Convincing Sales Pitch to Small Businesses

Siteswan 7 tips to give a convincing sales pitch to small businesses
SiteSwan 7 Tips to Give a Convincing Sales Pitch to Small Businesses
Published on August 1, 2022
 
If you want to sell websites to small businesses, it's important to craft an effective sales pitch. Your sales pitch can make or break a deal so you want to be prepared and practice your pitch prior to meeting with a client.

It’s also important to consider how you will deliver your pitch. Will you be selling face-to-face, over the phone or even via email? Keeping in mind the factors listed in this article and utilizing these tips can help you develop a convincing sales pitch to ultimately land more clients.

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Why SiteSwan's Online Store Solution is the Perfect Fit for Most Small Business Clients

Why siteswan’s online store solution is the perfect fit for most small business clients   siteswan website builder
Why SiteSwan’s Online Store Solution is the Perfect Fit for Most Small Business Clients
Published on July 25, 2022
 
SiteSwan offers an eCommerce feature that can be easily added to any SiteSwan website within minutes. We streamlined the process of setting up an online store so you can instantly add this feature to your client’s website and they can start selling without all of the hassles associated with eCommerce. 

If you have a client interested in selling products on their website, or you're looking for an eCommerce solution that won't rattle your brain (and wallet), here are 4 reasons why SiteSwan's simple online store is the perfect fit for most small businesses.

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Why Web Design is the Ultimate Lifestyle Business

Man gec53f0a02 1920
Published on September 20, 2021. Updated on July 18, 2022.

We all dream of a job that not only pays well, but one that offers flexibility and the freedom to do what we want, when we want, so we can live our best life. After all, who really enjoys being confined to an office Monday through Friday (sometimes weekends too) where you have to make a formal request to take time off if you want to attend a child's event or travel?

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The Best Way to Sell Websites to Small Businesses

Siteswan the best way to sell websites to small businesses
SiteSwan The best way to sell websites to small businesses
Published on July 11, 2022
 
There are many different ways you can sell websites to small businesses including face to face, phone, and email. There are pros and cons to each of these sales strategies. Some people prefer to sell websites in person while others may not be comfortable with this sales strategy or they might live too far away from prospects to meet in person, so it's important that you have options when selling websites.

By knowing which strategy works best for your business model, you can put yourself in the best position to sell websites and grow your business.

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7 Tips for Starting a Business With Your Spouse

SiteSwan 7 Tips for Starting a Business With Your Spouse
SiteSwan 7 Tips for Starting a Business With Your Spouse
Published on July 1, 2022
 
So you’re thinking about starting a business with your spouse or loved one. And why wouldn’t you? After all, two heads are better than one, and it makes perfect sense to start a business with someone you already know, trust and love.

With the right strategy, mutual support, and proper planning, your spouse can be a great business partner. But, before engaging in an official business partnership, it’s a good idea to find out what works best for you both, respectively, and make sure you’re on the same page about how you plan to run your business. 

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SiteSwan Releases New & Improved Instant Site Creation Tool

Siteswan website builder releases new   improved instant site creation tool
Published on June 22, 2022
 
SiteSwan is proud to announce the release of our new and improved Instant Site Creation feature that allows SiteSwan Resellers to build professionally designed, ready-to-sell websites in less than 60 seconds.

When it comes to selling websites, building personalized demo sites for your prospects is one of the most effective sales tactics. Knowing this, we’ve simplified the customization process so you can stop spending your valuable time on tedious details involved in designing sites and focus on things that will help you grow your business – like prospecting and sales. 

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8 Key Elements of a User-Friendly Website

User friendly website elements
Published on April 15, 2021. Updated on June 20, 2022.

For most small businesses, the perfect website is one that leads to increased customer conversions, whether it's more phone calls, more leads or more sales. While there are plenty of different ways to achieve this, perhaps the most important element to focus on when building a small business website is making it as user-friendly as possible.

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14 Businesses That Need a Website This Summer

Siteswan blog 14 businesses that need a website this summer
SiteSwan Blog 14 Businesses That Need A Website This Summer
Published on June 13, 2022
 
Web design services continue to be in high demand for most industries. While there are tons of prospective clients out there, it would be beneficial to narrow your search for businesses that might urgently need a website this summer.

In this article, we’ve compiled a comprehensive list of businesses that have experienced a surge in demand this season, along with reasons why they would benefit from a new website.

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The Top 6 Things Small Businesses Look for in a Web Designer

Siteswan blog the top 6 things small businesses look for in a web designer
SiteSwan Blog The Top 6 Things Small Businesses Look for in a Web Designer
Published on June 6, 2022
 
Like any other business decision, small business owners want to ensure they are choosing the best web designer to create and manage their website. But, what exactly are small business owners looking for in a web designer? How do you, as a web designer, stand out from the competition and earn their trust? 
 
Here are 6 factors that small businesses consider when looking for a web designer.

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3 Ways Small Businesses Can Start Selling Products Online

Siteswan blog   3 ways small businesses can start selling products online
SiteSwan Blog - 3 Ways Small Businesses Can Start Selling Products Online
Published on May 27, 2022

So, your client wants to start selling products online and why shouldn’t they? Selling online allows them to tap into a whole new customer base that they might not have been able to reach by solely selling in person.

With so many selling platforms, it can be daunting to figure out which one to choose. The main thing is to understand your options and the differences between them. Learn about three e-commerce selling options that you can present to your web design client. 

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10 Add-on Services You Can Offer to Your Web Design Clients to Boost Your Bottom Line

10 add-on services web designers can offer their clients to make more money
Published on August 13, 2021. Updated on May 23, 2022.

You just finished wrapping up a web design project for a client and collecting payment for all your hard work. Now you have them setup for automatic billing of their monthly payments. Congratulations!

Does this mean that you’re all done with this client and it’s time to find another? Not necessarily.

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5 Reasons to Use SiteSwan Themes for Your Next Web Design Project

Siteswan blog article   5 reasons to use siteswan themes for your next web design project
SiteSwan blog article - 5 reasons to use siteswan themes for your next web design project
Published on May 16, 2022

There are several key design elements involved in creating a business website and it can sometimes be hard to know exactly where to start. Luckily, SiteSwan offers a reliable source of web design Themes in a variety of different industries. Our collection of more than 150 Themes can make designing websites a breeze. You can create and customize beautiful websites for just about any small business in no time at all. Keep reading to discover five reasons why SiteSwan Themes could be the perfect solution for your next web design project.

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15 Tips to Help Improve Your Web Search Results

SiteSwan Blog - 15 Best Practices to Improve Your Web Search Results
SiteSwan Blog - 15 Best Practices to Improve Your Web Search Results
Published on May 9, 2022

One of the best ways for any business to help drive traffic to their website is to rank well in web search results. Research has shown that more than 90% of clicks from a Google search result go to the first page of organic listings. That means only about 10% of people advance to the second page of search results! Statistics like this make it clear how important it is to rank with organic SEO. In this article, we’ll cover 15 tips and best practices you can implement into your SEO strategy to help improve your ranking. 

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12 Ways to Elevate Your Personal Brand and Look More Professional

Image
Published on May 2, 2022

When starting a web design business, you’ll have to consider how you want you and your business to be perceived as well as how you can set yourself apart from the other web designers. There are a number of factors that go into building a personal brand. Before a prospective client buys any service from you, they must first buy into YOU and be sold on YOU. Follow these twelve tips and you’ll be on your way to developing your brand and looking more professional.

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