7 Reasons Why Your Website Reseller Business is Stalled and How to Fix It

Published on November 15, 2021

Becoming a SiteSwan Website Reseller poses an exciting opportunity for anyone looking to start or grow their own business. The web design industry is booming and small businesses need a professional website now more than ever. As a SiteSwan Reseller, you can build and sell websites to small businesses in your area, without touching a line of code. You can set your own prices and charge whatever you like. As you continue to take on more clients, you’ll be able to grow your recurring income exponentially.

While the path to success might appear clear, it’s important to remember that every business may experience periods of slow or stagnant sales, especially in the early stages. That doesn’t mean you should get frustrated, stressed out, or throw in the towel and give up on your entrepreneurial dreams. It just means that you need to evaluate your current strategies, figure out if anything needs to be fixed, and find ways to reboot your growth.

Whether you’re just starting out, or at a standstill with your business, here are 7 common problems SiteSwan resellers experience along with some tips on how to fix them:

1. You’re Overthinking Everything

So many new resellers suffer from “analysis paralysis.” This especially includes people who are new to web design or business ownership in general. They will worry about every possible situation and overthink everything to the point where they never actually do anything.

“What if they say no?”
“What if a client asks for something I can’t offer?”
“Should my logo look different?”
“What if I fail?”

Stop overthinking everything and plaguing your mind with “what if’s.” Focus on the tasks at hand and start thinking positively. You’re only getting in your own way. A positive mindset breeds success.

2. You’re Targeting the Wrong Clients

Whether you’re looking to land your first client or your next client, it’s important to target the right types of businesses. Ask yourself the following questions:
  • Will this business benefit from a new website?
  • Can I build this type of site on the SiteSwan platform?
  • Can the client afford to pay me for my services?

A big reason why resellers will experience slow growth is because they are targeting the wrong types of businesses. Not every client is a good fit for our platform – especially businesses that might require advanced features or capabilities that are too difficult or time consuming to implement. When a client comes to you for a website project, ask yourself if this type of site can easily be built on the SiteSwan platform. Some examples of a nonideal client would be someone looking to build a membership site, dating site, gambling site or the next Amazon or Facebook.

You’ll also want to make sure you don’t target businesses that are too small or aren’t established. For example, it’s not a great idea to target the kid on your block running a lemonade stand or someone who plans to start a business but isn’t quite there yet. You want to make sure that they have a legit business and are financially qualified to pay (and continue to pay) for your services.

SiteSwan is perfect for small to medium size businesses looking for a professional, fully-responsive, informational and lead generating website. It’s ideal for restaurants, doctors, plumbers, lawyers, etc.There are millions of these types of clients out there. You just need to look in the right place.

Here’s a tip: use our Themes and Local Prospecting Tool to discover the best industries to target.

3. You’re Not Being Proactive Enough

You can’t expect growth if you’re not putting in the work. It’s important to be proactive especially with sales & marketing. From generating leads to picking up the phone, to networking – you need to put in the effort, or more of it. It’s all about consistent action.
Set goals for yourself and stick to them. Dedicate specific hours of your day to making cold calls, sending out emails, marketing yourself on social media and visiting business. Commit to landing one new client every day, week, or month and do whatever it takes to reach that goal.

If your web design business is stalled, take a close look at what you’ve been doing to change that. Your personal success is often a clear reflection of the time you’re putting into your business.

4. You’re Not Following Up

Very few sales are made on the first contact. If someone doesn’t buy from you right away, usually it’s because the timing wasn’t right for them. They may not buy now, but later on they’ll buy when they are ready.

It can often take multiple contacts before someone says “yes” to your offer. According to IRC Sales Solutions, sales are made:
  • 2% on the first contact
  • 3% on the second contact
  • 5% on the third contact
  • 10% on the fourth contact
  • 80% on the fifth to twelfth contact

Think about that; the overwhelming majority of sales are being made after 5 or more contacts. Thus, if you’re not consistently following up with prospective clients then you’re missing out on so much potential revenue.

5. You’re Not Offering Free Demo Designs

If you’re not offering free demo designs to every prospect, you’re putting yourself at a major disadvantage. After all, it's far more effective to SHOW a potential client what their website can look like rather than talking about it or showing a sample of a different website.

One of the things that makes SiteSwan resellers so successful is being able to create fully functional, personalized demo sites for a client in minutes. Be sure to use this to your advantage during the sales process. The next time you’re pitching a business on a new website, offer to create a free demo design to show them exactly what their new site can look like.

6. You’re Pricing is Flawed

If you’re experiencing slow or stagnant sales, you might need to reevaluate your pricing strategy. Is your set up fee reasonable? Is your monthly fee fair? Is it possible that your pricing page is confusing (too many options, very little clarity, etc.).

You might be charging too much or too little. If you charge too much, then people might think you’re trying to rip them off. However, if you charge too little, then people might not take you seriously. It’s always best that your prices are transparent, clear, competitive and reflect the value of your services.

Very few companies get their pricing right on the first try. It often takes a lot of trial and error to figure out the “sweet spot” for your individual market. Take a look around and see what other web designers are charging in your area. When sales are slow, try experimenting with your pricing and measure the results. You can offer a limited time promotion by reducing or waiving the setup fee entirely or you can reduce your monthly service fee for clients who pay for the year in full.

7. You’re Not Utilizing Our Resources

As a SiteSwan Reseller, you’ll have access to a wide range of resources to help you start, run, and grow your web design business. When you first come on board, you’ll be prompted to complete your reseller marketing website. This can be used to promote your agency.

It’s important to take the necessary steps to complete your website including connecting your domain and uploading your logo. In addition, we offer weekly reseller training sessions that will help introduce you to the platform and familiarize you with our recommended sales process.

It doesn’t stop there - we offer a bunch of white label sales and marketing resources such as sample sales scripts, flyers, and brochures which can be customized and printed out. Our Local Prospecting Tool is another great resource that should be utilized to help generate leads. Our dedicated support team is always on hand to help them every step of the way. All of these resources are at your disposal, but it’s up to you to use them. We want all our resellers to succeed.

Final Thoughts

Growth is a challenge no matter what kind of business you run. Part of your goal as a SiteSwan Website Reseller is to help small businesses with their growth, but sometimes it is your own company that needs a little help. It is easy to hit a wall and get frustrated when business is slow or stagnant, but remember that there is usually a solution for everything.

If you are experiencing difficulty growing your website reseller business, then one of these 7 common reasons and solutions will likely relate to your problem and give you the necessary tips to break through that wall and put you back on the path towards success.


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