Best White Label Website Builders for 2025 (Honest Comparison)
Published on May 5, 2025
If you’re planning to start or grow a web design business in 2025, choosing the right white label website builder is one of the most important decisions you’ll make.
The platform you select will directly impact how quickly you can launch, how easily you can scale, and how profitable your business can become.
The good news? There are more options than ever before.
Today’s white label website builders offer powerful features like drag-and-drop editors, customizable templates, client management tools, and private-label branding — giving entrepreneurs and agencies everything they need to build professional websites without writing a single line of code.
The challenge? Not all platforms are created equal.
Some are built for advanced marketers managing complex campaigns. Others are designed for speed and simplicity, making them perfect for first-time entrepreneurs or small teams. Some prioritize customization, while others focus on scalability and fast turnaround times.
That’s why it’s crucial to understand the strengths (and potential limitations) of each platform — so you can choose the one that best aligns with your experience level, your business goals, and your long-term growth strategy.
In this article, we'll break down the best white label website builders for 2025, highlight what each platform does best, and explain who they’re best suited for — so you can make an informed decision and set your web design business up for success.
Let’s explore the top white label website builders so you can choose the one that is best for you.
If you’re planning to start or grow a web design business in 2025, choosing the right white label website builder is one of the most important decisions you’ll make.
The platform you select will directly impact how quickly you can launch, how easily you can scale, and how profitable your business can become.
The good news? There are more options than ever before.
Today’s white label website builders offer powerful features like drag-and-drop editors, customizable templates, client management tools, and private-label branding — giving entrepreneurs and agencies everything they need to build professional websites without writing a single line of code.
The challenge? Not all platforms are created equal.
Some are built for advanced marketers managing complex campaigns. Others are designed for speed and simplicity, making them perfect for first-time entrepreneurs or small teams. Some prioritize customization, while others focus on scalability and fast turnaround times.
That’s why it’s crucial to understand the strengths (and potential limitations) of each platform — so you can choose the one that best aligns with your experience level, your business goals, and your long-term growth strategy.
In this article, we'll break down the best white label website builders for 2025, highlight what each platform does best, and explain who they’re best suited for — so you can make an informed decision and set your web design business up for success.
Let’s explore the top white label website builders so you can choose the one that is best for you.
1. SiteSwan — Best for New Entrepreneurs and Agencies Focused on Scale
SiteSwan is a top choice for entrepreneurs who want to launch a web design business quickly, without technical experience.
It’s built specifically for individuals and agencies that want to prospect, pitch, and build websites at scale — making it easy to land clients, deliver sites fast, and generate recurring revenue.
What SiteSwan Does Best:
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No-code website editor with a fast learning curve
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300+ industry-specific templates ready to customize
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Built-in Local Prospecting Tool to find businesses that need a website
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Full private-label branding (your logo, colors, and brand)
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Step-by-step training, weekly coaching, and expert support
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Fast site production — launch sites in hours, not weeks
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Hosting and SSL certificates included at no additional cost.
Ideal For:
New entrepreneurs, freelancers, small agencies, and graphic designers looking for a simple, scalable web design solution with the option to upsell clients on additional marketing services.
Potential Limitations:
If you need highly customized, complex, developer-driven websites, you may want a more technical platform.
👉 Request a Free Demo of SiteSwan
2. GoHighLevel — Best for Full-Service Digital Agencies
GoHighLevel is a powerhouse for larger marketing agencies looking to offer websites plus CRM, email marketing, SMS campaigns, and more.
What GoHighLevel Does Best:
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CRM and marketing automation tools
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Funnel building and client management
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White label SaaS platform opportunities
Ideal For:
Advanced marketers and agencies offering automation tools and full digital marketing packages.
Potential Limitations:
Steeper learning curve. More complex (and expensive) than platforms focused solely on websites. Could be overwhelming for new entrepreneurs and the feature set can be overkill for small businesses.
3. Duda — Best for Custom Design Control and API Access
Duda is built for professional designers and agencies who want more advanced customization options similar to Wordpress.
What Duda Does Best:
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Highly customizable designs and templates
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Robust API integrations
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White label client dashboards and billing tools
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Team collaboration options
Ideal For:
Larger agencies with advanced technical skills and teams managing higher-end client projects.
Potential Limitations:
Less beginner-friendly. More time consuming to create basic websites. Higher monthly costs if you're scaling with many sites.
4. Vendasta — Best for Reselling a Digital Services to Multi-Location Businesses
Vendasta offers a full digital services marketplace, including SEO, PPC, reputation management, and website solutions.
What Vendasta Does Best:
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Wide range of digital services to resell
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Sales automation and reporting tools
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Scalable for large reseller networks
Ideal For:
Agencies looking to sell many services (not just websites), especially to multi-location businesses like franchises or large chains.
Potential Limitations:
Higher costs and less control over service quality (outsourced fulfillment). Some users report a clumsy interface and buggy platform.
5. Simvoly — Best for Funnels and E-commerce
Simvoly offers a hybrid website and sales funnel builder with white label options, focusing on ecommerce websites and online stores.
What Simvoly Does Best:
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Funnel-focused with the option to create websites
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E-commerce capabilities
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White label dashboard for agencies
Ideal For:
Small agencies or freelancers focused on serving clients who operate e-commerce sites or online stores.
Potential Limitations:
Limited design library and templates compared to larger competitors. Editor can be confusing for less tech-savvy users. Features better suited for e-commerce websites rather than small businesses.
6. Brizy — Best for Agencies Looking for a Platform with WordPress-Like Control
Brizy tries to combine the simplicity of a drag-and-drop builder with some of the customization flexibility found in WordPress.
What Brizy Does Best:
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User-friendly visual editing over code
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Cloud hosting options available
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White label program available for agencies
Ideal For:
Freelancers and small agencies who currently use Wordpress and want an intuitive editor without as much technical complexity.
Potential Limitations:
Fewer business tools — no CRM or prospecting built-in like SiteSwan offers. More time-consuming to create basic sites than other platforms.
7. Wix — Best for Freelancers Offering Occasional Sites
Wix is a major player in the DIY website builder space and offers a white label solution through their Wix Partners program.
What Wix Does Best:
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Large selection of templates and apps
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Solid design flexibility for creative freelancers
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Good for building one-off client websites
Ideal For:
Small businesses looking to create a website for themselves or freelancers managing a few projects per year.
Potential Limitations:
Not designed for high-volume web design businesses — client management can become cumbersome at scale. Templates don’t feature quality content. Their editor has become more and more overwhelming in recent years.
8. Basekit — Best for Telecom and SaaS Bundling
Basekit often works behind the scenes, powering white label website solutions bundled with telecom or SaaS offers.
What Basekit Does Best:
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Simple website builder tools
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Strong API and integration options for partners
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White label options for resellers
Ideal For:
Telecoms, hosting providers, and software companies bundling sites into broader service packages.
Potential Limitations:
Less suited for independent web design agencies looking to scale client services.
9. Weblium — Good for Template-Based Website Creation
Weblium combines pretty templates with simple editing tools, making it a decent option to spin up small business websites quickly.
What Weblium Does Best:
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AI-assisted website generation
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Affordable pricing
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White label and agency programs available
Ideal For:
Designers who are tech-friendly, looking for a faster alternative than Wordpress.
Potential Limitations:
Limited design flexibility and integrations compared to platforms like Duda or GoHighLevel. Templates look nice but lack quality content and search engine optimization that SiteSwan offers.
10. Ucraft — Best for Creative Professionals
Ucraft offers white label solutions with a focus on sleek, visual designs — perfect for creatives.
What Ucraft Does Best:
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Clean, modern templates
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Visual portfolio building tools
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Multilingual support
Ideal For:
Photographers, artists, and creative freelancers building portfolios for themselves or a handful of clients.
Potential Limitations:
Less suited for large, growing agencies focused on volume.
11. Bookmark — Best for AI Website Creation
Bookmark uses its AIDA system (Artificial Intelligence Design Assistant) to help build websites fast with minimal input.
What Bookmark Does Best:
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AI-generated websites
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White label partner program
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Simple dashboard for managing clients
Ideal For:
Entrepreneurs looking for extreme simplicity and quick setups.
Potential Limitations:
Less design freedom for complex client needs. Basic features with less optimization for search engines.
12. Webflow — Best for Custom Developers and Designers
Webflow is extremely powerful — but it’s not for beginners. It's a designer and developer favorite because of the customization capabilities.
What Webflow Does Best:
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Full design and code control
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CMS and e-commerce options
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Great for advanced, custom projects
Ideal For:
Agencies with technical skills delivering custom websites.
Potential Limitations:
High learning curve. Not ideal if you want fast, template-driven launches at scale.
13. Elementor Cloud — Best for WordPress Agencies Needing White Label
Elementor Cloud gives agencies the ability to build WordPress sites with Elementor and offer them white-labeled.
What Elementor Cloud Does Best:
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Visual website builder for WordPress
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Fully hosted and managed (no server management needed)
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White label agency features
Ideal For:
Agencies already familiar with WordPress that are looking to simplify and brand their services.
Potential Limitations:
Requires WordPress experience to manage efficiently.
How to Choose the Right White Label Website Builder
Choosing the right white label website builder isn’t about finding the "perfect" platform — it’s about finding the best fit for your current goals, experience level, and client needs.
Here are a few important factors to consider:
• Experience Level:
Are you brand new to web design, or are you running an established marketing agency? Beginners usually prefer platforms with simpler editors, faster learning curves, and built-in support (like SiteSwan)— while seasoned pros may need more advanced tools and flexibility (like Webflow).
• Primary Focus:
Is your business primarily about building websites efficiently, or are you looking to offer a full suite of services like CRM, email marketing, automation, and lead management? Then a platform like GHL might be good. If your core service is web design, a platform built specifically for that (like SiteSwan) will serve you better.
• Customization Needs:
Are you mainly creating simple, professional websites for small businesses, or do your clients require highly customized builds, complex integrations, or fully bespoke functionality? Some platforms prioritize speed and ease, while others prioritize flexibility — but often at the cost of simplicity.
It’s also important to remember that you don’t have to commit to just one platform forever.
Think of website builders like tools in your toolbelt — each one can serve a different purpose depending on the client and project.
For example:
• SiteSwan is ideal for the majority of small businesses that need a clean, professional site delivered quickly and affordably.
• But if you occasionally land a client who demands deep customization, advanced coding, or complex functionality, you might choose a platform like Webflow or Duda for that specific project.
Having multiple accounts with different platforms gives you the flexibility to choose the right tool for the job, rather than forcing every project into a one-size-fits-all solution.
This approach not only makes you more versatile but also allows you to take on a wider range of clients without overcomplicating your main business model.
If your goal is to start fast, scale easily, and focus on building websites for small businesses, SiteSwan is hands-down the best choice for 2025.
It’s simple to learn, quick to launch, easy to scale, and built specifically for entrepreneurs who want to grow a profitable web design business without technical headaches.
If you’re running a full-service digital agency or managing high-end, custom development projects, platforms like GoHighLevel or Webflow might better match your needs — but expect a steeper learning curve, higher complexity, and more management overhead.
No matter what you choose, the key is to match your tools to your goals — and to stay flexible as your business grows and evolves.
Are you mainly creating simple, professional websites for small businesses, or do your clients require highly customized builds, complex integrations, or fully bespoke functionality? Some platforms prioritize speed and ease, while others prioritize flexibility — but often at the cost of simplicity.
Pro Tip: You Don’t Have to Pick Just One
It’s also important to remember that you don’t have to commit to just one platform forever.
Think of website builders like tools in your toolbelt — each one can serve a different purpose depending on the client and project.
For example:
• SiteSwan is ideal for the majority of small businesses that need a clean, professional site delivered quickly and affordably.
• But if you occasionally land a client who demands deep customization, advanced coding, or complex functionality, you might choose a platform like Webflow or Duda for that specific project.
Having multiple accounts with different platforms gives you the flexibility to choose the right tool for the job, rather than forcing every project into a one-size-fits-all solution.
This approach not only makes you more versatile but also allows you to take on a wider range of clients without overcomplicating your main business model.
Final Thoughts
If your goal is to start fast, scale easily, and focus on building websites for small businesses, SiteSwan is hands-down the best choice for 2025.
It’s simple to learn, quick to launch, easy to scale, and built specifically for entrepreneurs who want to grow a profitable web design business without technical headaches.
If you’re running a full-service digital agency or managing high-end, custom development projects, platforms like GoHighLevel or Webflow might better match your needs — but expect a steeper learning curve, higher complexity, and more management overhead.
No matter what you choose, the key is to match your tools to your goals — and to stay flexible as your business grows and evolves.
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