From Realtor to $16K/Month: How Bill Boone Used SiteSwan + AI to Triple His Web Design Business
An inspiring growth story for active and aspiring SiteSwan resellers.
Published on October 30, 2025
If you’re new to SiteSwan, here’s the quick version: it’s a purpose-built platform that lets you launch, manage, and scale a local web design business fast—beautiful sites, simple management, and built‑in tools that help you deliver real results for clients.
Enter Bill Boone. Six months ago, he was celebrating about $6,200/month in recurring revenue. Today? He’s at $16,000/month—and climbing.
“I owe you a lot. This has been a real game changer… what a way to make a living and enjoy clients.”
Bill’s not a lifelong designer. He’s a former realtor who used SiteSwan as his launchpad, then layered in AI tools(ChatGPT, Google Gemini) and a client-first workflow to build momentum quickly. The playbook is practical, repeatable, and tailor‑made for resellers who want to grow without burning out.
Before web design, Bill was closing real estate deals. When he pivoted, he did what he’s always done well: commit to a system and out‑execute. SiteSwan gave him a professional foundation—industry‑specific themes, fast editing, reliable hosting—and he turned that into a premium service stack his market would actually pay for.
“Weeks after we released the first interview, that video was old news already. I’m making so much more now.”
The timeline tells the story:
• Phase 1 — Lift‑off: From zero to ~$6K/month in under a year using SiteSwan templates, light customization, and a low‑friction offer.
• Phase 2 — Breakout: In the next six months, he nearly triples to $16K/month by productizing a smarter package: AI‑assisted content, Google Business Profile optimization, and weekly vertical videos that build brand and capture long‑tail demand.Along the way, SiteSwan stayed central—not just for launching polished sites quickly, but for client trust, easy updates, and now, automated monthly stat emails that keep clients in the loop and Bill out of spreadsheets.
“None of this would be possible without you guys.”
With the base in place, Bill doubled down on what compounds: structured content, FAQs, blogs, and local profiles that large language models love. The result is consistent visibility—and recurring revenue that stacks.
Bill’s success isn’t magic—it’s method. Over time, he’s refined a system that blends SiteSwan’s simplicity with the modern edge of AI. Here’s how he does it.
Bill builds every site from the ground up using a SiteSwan theme as the starting point, then collaborates with ChatGPT and Google Gemini to structure, refine, and optimize content for each client’s niche.
“I’ll say, ‘From the homepage to the about us to the services… what’s the best way for this company to create content that shows up in visibility?’ There’s strategy to it.”
Each section—homepage, services, FAQs—is prompt‑driven and data‑backed. The result: websites that not only look great but earn visibility inside large language models.
Bill’s not just optimizing websites—he’s optimizing the ecosystem around them. Recognizing that ChatGPT pulls from Bing, he ensures every client’s Bing Business Page, Yelp, and even Angie’s List listings are fully optimized.
“If it’s sitting there just being abandoned and stale, you’re going to have zero chance to show up in an LLM.”
These secondary platforms feed visibility into AI search results, giving his clients an edge competitors overlook.
Long‑form content is back in a big way, and Bill knows it. He uses blog posts and FAQs to cover hyper‑specific topics—things like local keywords, service nuances, and micro‑regional details that resonate with search queries.
“Blog pages are coming back in a major way… You can create that blog page to really be a reference if it’s done the right way.”
Each article targets a granular focus, helping his clients appear in conversational search results that reference those detailed answers.
Visual storytelling has become a pillar of Bill’s client offering. For every client, he produces weekly 60‑second vertical videos—short, engaging updates optimized for YouTube and Google visibility.
“They love it. They get tons of views. It brands their company and their logo.”
He combines CapCut and AI tools to generate branded videos efficiently, embedding FAQs, hashtags, and links that extend reach without taking up endless hours.
Bill’s service offering evolved as his expertise grew. Early on, he charged around $149/month, often waiving setup fees just to win clients. Today, he’s firmly positioned as a premium provider charging $495/month—and clients see the value.
“Now where I’m landing is $495 a month. That’s me keeping an updated blog, FAQs, optimizing your Google profile, and creating videos. They get a lot of value.”
By bundling design, optimization, and ongoing content, Bill retains clients longer and scales recurring revenue faster. His model proves that quality + clarity = sustainability.
Bill doesn’t overcomplicate sales. He leans on free, factual tools like SpyFu and Wayback Machine to reveal data most clients never check.
“You don’t need to be the top salesperson. Work off of facts and then just have a conversation.”
Once he exposes neglected sites and lost visibility, the conversation naturally shifts to action—and that’s where SiteSwan shines as the turnkey solution.
Bill’s journey offers a roadmap for anyone in the SiteSwan community:
1. Use AI as a partner, not a shortcut. Structure your content intelligently, and you’ll be rewarded with visibility.
2. Own the Google Business Profile. If you’re not managing it, someone else is controlling your on‑ramps to traffic.
3. Add tangible value. Video, FAQs, and analytics reports keep clients engaged and loyal.
4. Leverage SiteSwan’s automation. Features like stat emails build transparency and trust.
“AI helped me become a better web designer… I’m really breaking stuff down to the hyperlocal.”
Bill Boone’s story is proof that massive growth is possible when you combine SiteSwan’s foundation with AI‑driven strategy and a deep commitment to client success. His recurring income didn’t just grow—it multiplied. And for anyone ready to follow in his footsteps, the path is clear: start with SiteSwan, stay curious, and never stop optimizing.
Introduction: Meet Bill — a SiteSwan Success Story
If you’re new to SiteSwan, here’s the quick version: it’s a purpose-built platform that lets you launch, manage, and scale a local web design business fast—beautiful sites, simple management, and built‑in tools that help you deliver real results for clients.
Enter Bill Boone. Six months ago, he was celebrating about $6,200/month in recurring revenue. Today? He’s at $16,000/month—and climbing.
“I owe you a lot. This has been a real game changer… what a way to make a living and enjoy clients.”
Bill’s not a lifelong designer. He’s a former realtor who used SiteSwan as his launchpad, then layered in AI tools(ChatGPT, Google Gemini) and a client-first workflow to build momentum quickly. The playbook is practical, repeatable, and tailor‑made for resellers who want to grow without burning out.
Bill’s Backstory: Zero Experience, Relentless Execution
Before web design, Bill was closing real estate deals. When he pivoted, he did what he’s always done well: commit to a system and out‑execute. SiteSwan gave him a professional foundation—industry‑specific themes, fast editing, reliable hosting—and he turned that into a premium service stack his market would actually pay for.
“Weeks after we released the first interview, that video was old news already. I’m making so much more now.”
The timeline tells the story:
• Phase 1 — Lift‑off: From zero to ~$6K/month in under a year using SiteSwan templates, light customization, and a low‑friction offer.
• Phase 2 — Breakout: In the next six months, he nearly triples to $16K/month by productizing a smarter package: AI‑assisted content, Google Business Profile optimization, and weekly vertical videos that build brand and capture long‑tail demand.Along the way, SiteSwan stayed central—not just for launching polished sites quickly, but for client trust, easy updates, and now, automated monthly stat emails that keep clients in the loop and Bill out of spreadsheets.
“None of this would be possible without you guys.”
With the base in place, Bill doubled down on what compounds: structured content, FAQs, blogs, and local profiles that large language models love. The result is consistent visibility—and recurring revenue that stacks.
Bill’s Playbook: The Strategies Behind the $16K/Month Model
Bill’s success isn’t magic—it’s method. Over time, he’s refined a system that blends SiteSwan’s simplicity with the modern edge of AI. Here’s how he does it.
1. AI‑Powered Content Creation
Bill builds every site from the ground up using a SiteSwan theme as the starting point, then collaborates with ChatGPT and Google Gemini to structure, refine, and optimize content for each client’s niche.
“I’ll say, ‘From the homepage to the about us to the services… what’s the best way for this company to create content that shows up in visibility?’ There’s strategy to it.”
Each section—homepage, services, FAQs—is prompt‑driven and data‑backed. The result: websites that not only look great but earn visibility inside large language models.
2. Expanding Beyond Google: The Bing + Yelp Advantage
Bill’s not just optimizing websites—he’s optimizing the ecosystem around them. Recognizing that ChatGPT pulls from Bing, he ensures every client’s Bing Business Page, Yelp, and even Angie’s List listings are fully optimized.
“If it’s sitting there just being abandoned and stale, you’re going to have zero chance to show up in an LLM.”
These secondary platforms feed visibility into AI search results, giving his clients an edge competitors overlook.
3. Blog and FAQ Mastery
Long‑form content is back in a big way, and Bill knows it. He uses blog posts and FAQs to cover hyper‑specific topics—things like local keywords, service nuances, and micro‑regional details that resonate with search queries.
“Blog pages are coming back in a major way… You can create that blog page to really be a reference if it’s done the right way.”
Each article targets a granular focus, helping his clients appear in conversational search results that reference those detailed answers.
4. The Power of Video
Visual storytelling has become a pillar of Bill’s client offering. For every client, he produces weekly 60‑second vertical videos—short, engaging updates optimized for YouTube and Google visibility.
“They love it. They get tons of views. It brands their company and their logo.”
He combines CapCut and AI tools to generate branded videos efficiently, embedding FAQs, hashtags, and links that extend reach without taking up endless hours.
Packaging for Profit: From $149 to $495/Month
Bill’s service offering evolved as his expertise grew. Early on, he charged around $149/month, often waiving setup fees just to win clients. Today, he’s firmly positioned as a premium provider charging $495/month—and clients see the value.
“Now where I’m landing is $495 a month. That’s me keeping an updated blog, FAQs, optimizing your Google profile, and creating videos. They get a lot of value.”
By bundling design, optimization, and ongoing content, Bill retains clients longer and scales recurring revenue faster. His model proves that quality + clarity = sustainability.
Selling with Simplicity: Tools and Transparency
Bill doesn’t overcomplicate sales. He leans on free, factual tools like SpyFu and Wayback Machine to reveal data most clients never check.
- SpyFu shows whether a prospect is gaining or losing organic keywords.
- Wayback Machine reveals how often a site’s been updated.
“You don’t need to be the top salesperson. Work off of facts and then just have a conversation.”
Once he exposes neglected sites and lost visibility, the conversation naturally shifts to action—and that’s where SiteSwan shines as the turnkey solution.
Lessons for Every SiteSwan Reseller
Bill’s journey offers a roadmap for anyone in the SiteSwan community:
1. Use AI as a partner, not a shortcut. Structure your content intelligently, and you’ll be rewarded with visibility.
2. Own the Google Business Profile. If you’re not managing it, someone else is controlling your on‑ramps to traffic.
3. Add tangible value. Video, FAQs, and analytics reports keep clients engaged and loyal.
4. Leverage SiteSwan’s automation. Features like stat emails build transparency and trust.
“AI helped me become a better web designer… I’m really breaking stuff down to the hyperlocal.”
Closing Thoughts
Bill Boone’s story is proof that massive growth is possible when you combine SiteSwan’s foundation with AI‑driven strategy and a deep commitment to client success. His recurring income didn’t just grow—it multiplied. And for anyone ready to follow in his footsteps, the path is clear: start with SiteSwan, stay curious, and never stop optimizing.
“The best feeling in the world is when I’m CC’d on a client lead form—they got business because of something I built for them.”
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