SiteSwan Reseller Interview with Denis & Ron
Digital Nomads: Selling Websites from an RV
Published on September 29, 2025
Denise and Ron were stuck in the relentless cycle of buying low and selling high on eBay and Amazon, endlessly chasing the next sale with unpredictable results. Months of fluctuating profits, mountains of inventory, and the constant pressure to source the next deal left them questioning whether this lifestyle was truly sustainable. They longed for freedom—the flexibility to set their own schedule, travel, and work from anywhere—but turning that vision into reality felt daunting.
This case study explores how Denise and Ron made a bold transition from managing physical inventory to building a scalable, service-based web design business. By leveraging SiteSwan, creating a clear plan, and setting ambitious but achievable goals, they were able to replace unpredictable sales with steady recurring revenue.
Today, their business not only supports their financial goals but also fuels their dream of living and working on the road, proving that with the right strategy, freedom and entrepreneurship can go hand in hand.
Denise and Ron were stuck in the relentless cycle of buying low and selling high on eBay and Amazon, endlessly chasing the next sale with unpredictable results. Months of fluctuating profits, mountains of inventory, and the constant pressure to source the next deal left them questioning whether this lifestyle was truly sustainable. They longed for freedom—the flexibility to set their own schedule, travel, and work from anywhere—but turning that vision into reality felt daunting.
This case study explores how Denise and Ron made a bold transition from managing physical inventory to building a scalable, service-based web design business. By leveraging SiteSwan, creating a clear plan, and setting ambitious but achievable goals, they were able to replace unpredictable sales with steady recurring revenue.
Today, their business not only supports their financial goals but also fuels their dream of living and working on the road, proving that with the right strategy, freedom and entrepreneurship can go hand in hand.
"I was looking for something that checked all the boxes—low entry, scalable, sustainable, no inventory. It had to make sense and be something that could generate consistent income. SiteSwan just checked all those boxes. It’s scalable, sustainable, a business that’s not going anywhere, something everyone needs and wants, and the residual revenue hit all the boxes. That was our mindset for finding a long-term business to switch to."
- Ron (Studio 68 Web Design)
Overview
For six years, Denise and Ron ran a growing eBay and Amazon business, sourcing products from pallets, estate sales, and garage sales. While profitable at times, their income was inconsistent, tied to the unpredictable ups and downs of one-off sales. They were searching for a business model that could offer predictable, recurring revenue, eliminate the need to manage inventory, provide opportunities for scalable growth, and grant them complete location independence.
Their search led them to SiteSwan, a platform that enabled them to launch a web design business delivering recurring services to local businesses. With clear goals, a practical plan, and a vision of traveling the country in their RV, Denise and Ron were ready to turn their entrepreneurial dreams into a sustainable, location-independent reality.
The Challenge
Managing thousands of listings across eBay and Amazon had become exhausting for Denise and Ron. Every day involved sourcing products from estate sales, garage sales, and pallets, carefully evaluating them, cleaning or refurbishing items, photographing them, and posting them online. While the business was profitable at times, the income was highly inconsistent, tied entirely to the whims of one-time sales. A good month could quickly be followed by a slow one, leaving them constantly stressed about meeting their financial needs.
On top of the unpredictable revenue, the sheer logistics of managing physical inventory took a toll. Their home doubled as a warehouse, with products filling spare bedrooms and office spaces. Packaging, shipping, and keeping track of thousands of listings consumed both time and energy, leaving little room for creativity, relaxation, or pursuing new business opportunities. It was a grind that made it difficult to focus on anything beyond the next sale.
The lack of flexibility was another major hurdle. Trips to see family required careful planning around inventory and shipments, and the idea of traveling long-term or working from different locations seemed impossible. Their business model demanded constant attention, tying them to their home and leaving little room for spontaneity or freedom.
Denise and Ron realized that the lifestyle they truly wanted—a life of mobility, freedom, and control over their time—was unattainable under their current approach. They needed a new business model, one that would free them from the constraints of physical inventory, provide predictable, recurring revenue, and allow them to finally pursue the flexibility and independence they had long dreamed of. This realization set the stage for a bold transition from selling products online to offering services that could support both their financial goals and their desired lifestyle.
The Solution
After realizing the limitations of their eBay and Amazon business, Denise and Ron knew they needed a solution that offered predictable income, flexibility, and the ability to work from anywhere. That solution came in the form of SiteSwan, a platform that allowed them to launch a web design business offering recurring services to local businesses. With a clear plan in mind, they adopted a multi-pronged strategy to turn their vision into reality:
• Clear Goal Setting: They aimed to sell 50 websites to ensure a stable income before fully embracing RV living.
• Visual Motivation: A tracker of 50 boxes and a vision board served as a daily reminder of their ultimate goal.
• Client Acquisition Tactics:
• Follow-Up Strategy: Consistent calls, emails, and messages kept them top-of-mind with prospects.
• In-Person Engagement: Face-to-face demonstrations helped close sales.
This structured approach allowed them to efficiently build their client base while staying motivated and focused on their long-term vision of location-independent living.
Results
Denise and Ron successfully transitioned from their eBay and Amazon business to a sustainable web design business with recurring revenue. By combining strategic online outreach through Facebook and Nextdoor with selective in-person networking, they steadily acquired new clients while building confidence in managing their own business.
The new model eliminated the need for physical inventory, freeing them from the constraints of their previous operations and giving them the flexibility to pursue their goal of full-time RV travel. With a clear vision, organized tracking system, and consistent prospecting, they have laid a strong foundation for ongoing growth and long-term stability in their business.
Conclusion
Denise and Ron’s journey illustrates how preparation, persistence, and a clear vision can transform a business and a lifestyle. By moving from inventory-based sales to recurring service revenue, they created a flexible, scalable business that supports their dream of traveling the country. Their story is proof that with the right strategy, it’s possible to take control of your work and design the life you truly want.
"Don't hesitate. As soon as we were able and ready, we pulled the trigger. Get started as soon as you can because you lose a lot of time if you wait. Once you get that first customer, it snowballs, and momentum carries you forward." - Denise
"We put our feelers out there and stayed busy. Patience isn’t just waiting—it’s continuing to take action, knowing that the right opportunities will come back around when the timing is right." - Ron
For six years, Denise and Ron ran a growing eBay and Amazon business, sourcing products from pallets, estate sales, and garage sales. While profitable at times, their income was inconsistent, tied to the unpredictable ups and downs of one-off sales. They were searching for a business model that could offer predictable, recurring revenue, eliminate the need to manage inventory, provide opportunities for scalable growth, and grant them complete location independence.
Their search led them to SiteSwan, a platform that enabled them to launch a web design business delivering recurring services to local businesses. With clear goals, a practical plan, and a vision of traveling the country in their RV, Denise and Ron were ready to turn their entrepreneurial dreams into a sustainable, location-independent reality.
The Challenge
Managing thousands of listings across eBay and Amazon had become exhausting for Denise and Ron. Every day involved sourcing products from estate sales, garage sales, and pallets, carefully evaluating them, cleaning or refurbishing items, photographing them, and posting them online. While the business was profitable at times, the income was highly inconsistent, tied entirely to the whims of one-time sales. A good month could quickly be followed by a slow one, leaving them constantly stressed about meeting their financial needs.
On top of the unpredictable revenue, the sheer logistics of managing physical inventory took a toll. Their home doubled as a warehouse, with products filling spare bedrooms and office spaces. Packaging, shipping, and keeping track of thousands of listings consumed both time and energy, leaving little room for creativity, relaxation, or pursuing new business opportunities. It was a grind that made it difficult to focus on anything beyond the next sale.
The lack of flexibility was another major hurdle. Trips to see family required careful planning around inventory and shipments, and the idea of traveling long-term or working from different locations seemed impossible. Their business model demanded constant attention, tying them to their home and leaving little room for spontaneity or freedom.
Denise and Ron realized that the lifestyle they truly wanted—a life of mobility, freedom, and control over their time—was unattainable under their current approach. They needed a new business model, one that would free them from the constraints of physical inventory, provide predictable, recurring revenue, and allow them to finally pursue the flexibility and independence they had long dreamed of. This realization set the stage for a bold transition from selling products online to offering services that could support both their financial goals and their desired lifestyle.
The Solution
After realizing the limitations of their eBay and Amazon business, Denise and Ron knew they needed a solution that offered predictable income, flexibility, and the ability to work from anywhere. That solution came in the form of SiteSwan, a platform that allowed them to launch a web design business offering recurring services to local businesses. With a clear plan in mind, they adopted a multi-pronged strategy to turn their vision into reality:
• Clear Goal Setting: They aimed to sell 50 websites to ensure a stable income before fully embracing RV living.
• Visual Motivation: A tracker of 50 boxes and a vision board served as a daily reminder of their ultimate goal.
• Client Acquisition Tactics:
- Built their own website to establish credibility.
- Leveraged warm outreach to friends, family, and existing contacts.
- Actively posted in over 200 Facebook groups, plus outreach on NextDoor and Angi’s List.
- Attended local expos and cold-called potential clients.
• Follow-Up Strategy: Consistent calls, emails, and messages kept them top-of-mind with prospects.
• In-Person Engagement: Face-to-face demonstrations helped close sales.
This structured approach allowed them to efficiently build their client base while staying motivated and focused on their long-term vision of location-independent living.
Results
Denise and Ron successfully transitioned from their eBay and Amazon business to a sustainable web design business with recurring revenue. By combining strategic online outreach through Facebook and Nextdoor with selective in-person networking, they steadily acquired new clients while building confidence in managing their own business.
The new model eliminated the need for physical inventory, freeing them from the constraints of their previous operations and giving them the flexibility to pursue their goal of full-time RV travel. With a clear vision, organized tracking system, and consistent prospecting, they have laid a strong foundation for ongoing growth and long-term stability in their business.
Conclusion
Denise and Ron’s journey illustrates how preparation, persistence, and a clear vision can transform a business and a lifestyle. By moving from inventory-based sales to recurring service revenue, they created a flexible, scalable business that supports their dream of traveling the country. Their story is proof that with the right strategy, it’s possible to take control of your work and design the life you truly want.
"Don't hesitate. As soon as we were able and ready, we pulled the trigger. Get started as soon as you can because you lose a lot of time if you wait. Once you get that first customer, it snowballs, and momentum carries you forward." - Denise
"We put our feelers out there and stayed busy. Patience isn’t just waiting—it’s continuing to take action, knowing that the right opportunities will come back around when the timing is right." - Ron
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