How to Sell Websites to Christmas Light Installation Businesses
Published on October 13, 2025
Whether it’s a neighborhood lighting display or a full-scale commercial holiday project, Christmas light installation businesses light up communities every winter. But while their work shines brightly, their online presence often doesn’t.
Many lighting contractors still rely on Facebook pages, yard signs, or word-of-mouth — missing out on the flood of customers searching online for “Christmas light installation near me.” For web designers, this creates a seasonal goldmine. With the right website, these businesses can showcase their dazzling work, attract new leads, and get fully booked before December even begins.
With SiteSwan, you can create and sell beautiful, conversion-focused websites for Christmas light installers quickly and profitably — just in time for the busiest season of the year.
Holiday lighting companies operate differently than year-round service providers. Their websites need to:
• Showcase past installations with high-quality photos or video galleries
• Emphasize local service areas for strong local SEO
• Include clear calls to action — “Book Now,” “Request a Quote,” or “Schedule Your Installation”
• Feature time-sensitive promotions like “Early Bird Discounts”
• Highlight add-on services such as removal, maintenance, or storage
• Display licensing, insurance, or certifications for trust
• Provide easy mobile navigation for homeowners searching on their phones
A Christmas light installation website must feel festive, urgent, and trustworthy — encouraging visitors to book quickly before the season fills up.
The good news: you don’t have to look far. Many of these businesses have outdated or no websites at all. Here’s how to find them:
• SiteSwan’s Local Prospecting Tool: Instantly search your area for holiday lighting businesses with poor or missing websites.
• Google & Google Maps: Search “Christmas light installation [city]” and look for listings without a website link.
• Facebook Groups & Local Marketplaces: Many installers advertise there without a proper site.
• Seasonal Contractors: Landscaping or handyman businesses often add lighting as a seasonal service — pitch them a site for their holiday division.
• Home Services Directories: Browse listings on Angie’s List, Thumbtack, or Yelp for businesses that could use an upgrade.
• Local Events or Holiday Fairs: Attend seasonal expos or networking events to meet installers in person.
• Hardware Stores: Many local hardware stores sell holiday lights and maintain a list of installers or contractors who purchase lighting supplies. Stop by or call these stores — they can be a valuable source of leads.
Once you find prospects, reach out with a simple, benefit-focused pitch (see next section).
When pitching your web design services, remember: installers aren’t buying a “website” — they’re buying booked jobs. Focus your message on how your website can help them fill their schedule early and stay busy all season.
Here are a few proven talking points you can use in your outreach:
“We help Christmas light installers fill their schedule before December with a website that drives local leads.”
“Your lighting work deserves to shine online just like it does in real life.”
“Let’s build you a festive, professional site that helps customers book fast — before your competitors do.”
Keep your pitch visual. Show examples of holiday-themed designs, galleries, and clear booking buttons. Offering a quick homepage mockup can dramatically increase conversions.
Building a website for a lighting business doesn’t need to take weeks. With SiteSwan’s ready-made themes, you can create stunning, mobile-friendly websites in just hours.
The Christmas Light Installation Website Theme includes:
• A bold hero image with festive visuals and call-to-action buttons
• Service pages for residential, commercial, and custom installations
• A gallery for showcasing lighting projects and before-and-after photos
• Lead capture forms for booking requests or quotes
• Testimonial sections for client reviews
• Built-in SEO tools for local visibility
• Fully responsive design for mobile and desktop
Customize it with your client’s logo, photos, and branding to make it uniquely theirs. You can even launch a live demo site using SiteSwan’s Instant Site Creation feature — a powerful way to impress potential clients and close deals faster.
The beauty of working with seasonal businesses? Recurring income. Offer an affordable monthly or annual package that includes:
• Seasonal updates (photos, offers, banners)
• Hosting and maintenance
• Year-round local SEO improvements
• New galleries for each season’s projects
• Landing pages for off-season services (weddings, landscape lighting, events)
This ensures the site stays fresh while giving you steady recurring revenue. Plus, once you’ve built one Christmas light website, referrals come easily — installers often know each other locally.
Selling websites to Christmas light installation businesses is one of the most profitable seasonal niches for web designers. You’ll help local companies get more visibility, fill their calendars early, and shine online — while building your own recurring revenue.
With SiteSwan’s intuitive website builder, templates, and Local Prospecting Tool, you can launch professional, results-driven sites in record time — just in time for the holiday rush.
So pick one lighting business in your community, create a demo site, and show them what’s possible. You might just become the go-to web designer for every Christmas light installer in your area.
Whether it’s a neighborhood lighting display or a full-scale commercial holiday project, Christmas light installation businesses light up communities every winter. But while their work shines brightly, their online presence often doesn’t.
Many lighting contractors still rely on Facebook pages, yard signs, or word-of-mouth — missing out on the flood of customers searching online for “Christmas light installation near me.” For web designers, this creates a seasonal goldmine. With the right website, these businesses can showcase their dazzling work, attract new leads, and get fully booked before December even begins.
With SiteSwan, you can create and sell beautiful, conversion-focused websites for Christmas light installers quickly and profitably — just in time for the busiest season of the year.
Understanding the Unique Needs of Christmas Light Installation Businesses
Holiday lighting companies operate differently than year-round service providers. Their websites need to:
• Showcase past installations with high-quality photos or video galleries
• Emphasize local service areas for strong local SEO
• Include clear calls to action — “Book Now,” “Request a Quote,” or “Schedule Your Installation”
• Feature time-sensitive promotions like “Early Bird Discounts”
• Highlight add-on services such as removal, maintenance, or storage
• Display licensing, insurance, or certifications for trust
• Provide easy mobile navigation for homeowners searching on their phones
A Christmas light installation website must feel festive, urgent, and trustworthy — encouraging visitors to book quickly before the season fills up.
Where to Find Christmas Light Installers Who Need a Website
The good news: you don’t have to look far. Many of these businesses have outdated or no websites at all. Here’s how to find them:
• SiteSwan’s Local Prospecting Tool: Instantly search your area for holiday lighting businesses with poor or missing websites.
• Google & Google Maps: Search “Christmas light installation [city]” and look for listings without a website link.
• Facebook Groups & Local Marketplaces: Many installers advertise there without a proper site.
• Seasonal Contractors: Landscaping or handyman businesses often add lighting as a seasonal service — pitch them a site for their holiday division.
• Home Services Directories: Browse listings on Angie’s List, Thumbtack, or Yelp for businesses that could use an upgrade.
• Local Events or Holiday Fairs: Attend seasonal expos or networking events to meet installers in person.
• Hardware Stores: Many local hardware stores sell holiday lights and maintain a list of installers or contractors who purchase lighting supplies. Stop by or call these stores — they can be a valuable source of leads.
Once you find prospects, reach out with a simple, benefit-focused pitch (see next section).
How to Pitch Your Web Design Services to Lighting Companies
When pitching your web design services, remember: installers aren’t buying a “website” — they’re buying booked jobs. Focus your message on how your website can help them fill their schedule early and stay busy all season.
Here are a few proven talking points you can use in your outreach:
“We help Christmas light installers fill their schedule before December with a website that drives local leads.”
“Your lighting work deserves to shine online just like it does in real life.”
“Let’s build you a festive, professional site that helps customers book fast — before your competitors do.”
Keep your pitch visual. Show examples of holiday-themed designs, galleries, and clear booking buttons. Offering a quick homepage mockup can dramatically increase conversions.
Use SiteSwan’s Christmas Light Installation Website Theme
Building a website for a lighting business doesn’t need to take weeks. With SiteSwan’s ready-made themes, you can create stunning, mobile-friendly websites in just hours.
The Christmas Light Installation Website Theme includes:
• A bold hero image with festive visuals and call-to-action buttons
• Service pages for residential, commercial, and custom installations
• A gallery for showcasing lighting projects and before-and-after photos
• Lead capture forms for booking requests or quotes
• Testimonial sections for client reviews
• Built-in SEO tools for local visibility
• Fully responsive design for mobile and desktop
Customize it with your client’s logo, photos, and branding to make it uniquely theirs. You can even launch a live demo site using SiteSwan’s Instant Site Creation feature — a powerful way to impress potential clients and close deals faster.
Offer Ongoing Support and Seasonal Updates
The beauty of working with seasonal businesses? Recurring income. Offer an affordable monthly or annual package that includes:
• Seasonal updates (photos, offers, banners)
• Hosting and maintenance
• Year-round local SEO improvements
• New galleries for each season’s projects
• Landing pages for off-season services (weddings, landscape lighting, events)
This ensures the site stays fresh while giving you steady recurring revenue. Plus, once you’ve built one Christmas light website, referrals come easily — installers often know each other locally.
Start Building Christmas Light Installation Websites Today
Selling websites to Christmas light installation businesses is one of the most profitable seasonal niches for web designers. You’ll help local companies get more visibility, fill their calendars early, and shine online — while building your own recurring revenue.
With SiteSwan’s intuitive website builder, templates, and Local Prospecting Tool, you can launch professional, results-driven sites in record time — just in time for the holiday rush.
So pick one lighting business in your community, create a demo site, and show them what’s possible. You might just become the go-to web designer for every Christmas light installer in your area.
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