How to Sell Websites to Professional Speakers
Published on October 13, 2025Whether it’s a corporate conference, leadership summit, or community workshop, professional speakers are in constant demand. Across industries, these experts inspire, educate, and motivate audiences — but when it comes to their online presence, many fall short.
A strong personal brand is essential for any speaker to stand out, yet many rely on outdated websites or basic social media profiles that don’t convey their credibility or make it easy for event organizers to book them.
For web designers, this presents an exciting opportunity. Speakers need modern, high-performing websites that showcase their expertise and drive bookings — and with SiteSwan, you can deliver exactly that, quickly and affordably. Understanding the Unique Needs of Professional Speakers
Professional speakers aren’t just selling a product — they’re selling themselves. Their website is often the first impression for event planners, corporate clients, and audience members.
A strong website helps speakers:• Showcase their speaking topics and areas of expertise• Display event photos, demo reels, or video testimonials• Share their bio and past speaking engagements• Feature press mentions or media appearances• Include a calendar or contact form for booking inquiries• Promote books, online courses, or workshops• Capture email leads for newsletters or future promotionsIn short, a speaker’s website is their digital stage — and it needs to inspire confidence as much as their on-stage presence does. Where to Find Professional Speakers Who Need a Website
You don’t need to look far to find speakers who could use an upgrade.
Here are some great prospecting strategies:• LinkedIn: Search for job titles like “Keynote Speaker,” “Corporate Trainer,” or “Motivational Speaker.” Many rely solely on LinkedIn instead of a website.• Facebook Groups: Join groups for professional speakers, authors, and coaches — such as “Public Speakers Association,” “Motivational Speakers Network,” or local speaker chapters. These are active communities where you can connect directly with potential clients who may need a website.• Event Platforms: Browse speaker listings on sites like SpeakerHub, eSpeakers, or local Chamber of Commerce directories.• YouTube and Podcasts: Many speakers promote content but forget to connect it to a branded website.• Networking Events: Attend local business expos or Toastmasters meetings. Speakers are often active in these communities.• Local Libraries and Community Centers: Many public speakers give talks, workshops, or host events at local libraries, community centers, and similar venues. Attending or researching these events can uncover speakers who may not have a professional website yet.• Referrals: Event planners, HR departments, and conference organizers often know speakers personally — they’re great referral sources. How to Pitch Your Web Design Services to Speakers
When reaching out, focus less on “web design” and more on the business impact — more speaking gigs, higher perceived value, and stronger brand authority.
Here are a few talking points for your outreach:• “We help professional speakers get more bookings through a website that builds credibility and trust.”• “Your audience and event planners should see your brand at its best — even before you step on stage.”• “Let’s make it easy for clients to learn about you, watch your videos, and book you instantly.”Speak their language. They understand performance, presentation, and persuasion — show them how a website can do the same. Use SiteSwan’s Professional Speaker Website Theme
Building a website for a speaker doesn’t have to take weeks. With SiteSwan’s Professional Speaker Website Theme, you can create a stunning, conversion-focused site in hours.
This theme includes:• A bio and “About” section for personal storytelling• Pages for keynote topics and workshops• Testimonial and reviews for credibility• A lead capture form for event inquiries• Responsive, mobile-friendly designCustomize it with the speaker’s brand colors, photos, and messaging to make it uniquely theirs. You can even create a quick homepage demo to give them a visual preview before they commit — a proven way to close deals faster. Offer Ongoing Support and Content Updates
Speakers regularly add new topics, photos, videos, and events — which means they need ongoing website maintenance. Offer a monthly support plan that includes:• Content updates (new event recaps, photos, testimonials)• Hosting and tech support• SEO refreshes for upcoming speaking topicsThis creates steady, recurring income for you — and long-term value for your client.
Plus, once one speaker loves your work, referrals often follow. Speakers know speakers — and word spreads fast in the event industry. Start Building Professional Speaker Websites Today
Selling websites to professional speakers is a smart way to grow your web design business. You’ll be helping inspiring professionals showcase their voice, book more events, and strengthen their personal brand — while positioning yourself as a specialist in a high-value niche.
With SiteSwan’s easy-to-use tools, resources and template you can start connecting with speakers in your area and launch polished, high-impact websites fast.
So pick one speaker in your local community — maybe someone you’ve seen at a conference or event. Reach out, show them what’s possible with a modern website, and take the first step toward becoming the go-to web designer for professional speakers.