Top Website Reseller Programs in 2025: Start & Scale Your Web Design Business
Published on June 16, 2025
If you’ve ever dreamed of starting your own business or side hustle—without the hassle of inventory, shipping, or technical know-how—a website reseller program might be your perfect opportunity in 2025.
As more small businesses move online or look to upgrade outdated websites, the demand for affordable web design services is exploding. Website reseller programs let you capitalize on that demand by reselling ready-made websites under your own brand—often with zero coding required.
In this article, we’ll explore the top website reseller programs in 2025, compare their features, and help you choose the right one to launch or grow your digital agency.
A website reseller program is a business model where you sell websites to clients, but instead of building them from scratch, you use a third-party platform to create and manage the sites. Most programs are white label, meaning you can brand everything as your own—your logo, your domain, your pricing.
This is different from an affiliate model where you earn commissions referring customers. With a reseller program, you own the customer relationship and keep the profits.
Website reseller programs are ideal for:
If you’ve ever dreamed of starting your own business or side hustle—without the hassle of inventory, shipping, or technical know-how—a website reseller program might be your perfect opportunity in 2025.
As more small businesses move online or look to upgrade outdated websites, the demand for affordable web design services is exploding. Website reseller programs let you capitalize on that demand by reselling ready-made websites under your own brand—often with zero coding required.
In this article, we’ll explore the top website reseller programs in 2025, compare their features, and help you choose the right one to launch or grow your digital agency.
What Is a Website Reseller Program?
A Quick Definition
A website reseller program is a business model where you sell websites to clients, but instead of building them from scratch, you use a third-party platform to create and manage the sites. Most programs are white label, meaning you can brand everything as your own—your logo, your domain, your pricing.
This is different from an affiliate model where you earn commissions referring customers. With a reseller program, you own the customer relationship and keep the profits.
Who Is It For?
Website reseller programs are ideal for:
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Aspiring entrepreneurs
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Side hustlers
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Freelancers and marketers
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Agencies looking to expand services
Why Start a Website Reseller Business in 2025?
Massive Market of Small Businesses
There are over 30 million small businesses in the U.S., and a surprising number still have poor or no online presence. These businesses need help—not with DIY website builders, but with done-for-you solutions.
As a reseller, you’re not selling websites—you’re selling convenience, credibility, and results.
Low Startup Costs, High Recurring Revenue
Most website reseller programs require minimal upfront investment. You don’t need developers, designers, or an office.
Even better, most clients pay a monthly fee for hosting and maintenance. Add-on services like SEO, social media management, and reputation monitoring can create multiple streams of recurring revenue.
Top Website Reseller Programs in 2025
Here’s a breakdown of the top options this year:
1. SiteSwan
Best for: Beginners, side hustlers, and entrepreneurs
SiteSwan is an all-in-one, white-label website reseller platform built specifically for non-technical entrepreneurs who want to start a web design business fast.
Key Features:
Learn more about SiteSwan’s Local Prospecting Tool
SiteSwan is an all-in-one, white-label website reseller platform built specifically for non-technical entrepreneurs who want to start a web design business fast.
Key Features:
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300+ pre-built industry-specific themes
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Local Prospecting Tool to find businesses that need a site
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1-click website creation with search-optimized content
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Built-in client billing and reputation management
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Personalized onboarding and coaching
Learn more about SiteSwan’s Local Prospecting Tool
2. GoHighLevel
Best for: Marketing agencies offering broad digital services
GoHighLevel is a powerful platform that combines CRM, email marketing, automation, and website building. It’s popular with agencies that manage funnels, lead generation, and paid ads.
Pros:
GoHighLevel is a powerful platform that combines CRM, email marketing, automation, and website building. It’s popular with agencies that manage funnels, lead generation, and paid ads.
Pros:
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Marketing automation suite included
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SMS/email drip campaigns
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White-label client portal
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Steep learning curve
3. Duda
Best for: Designers and freelancers with some experience
Duda is a flexible website builder known for its white-label tools and agency-friendly features. It offers more creative freedom than some platforms but requires a bit more know-how.
Pros:
Duda is a flexible website builder known for its white-label tools and agency-friendly features. It offers more creative freedom than some platforms but requires a bit more know-how.
Pros:
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Drag-and-drop editor with more design flexibility
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API and developer tools available
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Supports multilingual sites
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Less business-focused training/support
- More expensive than SiteSwan for beginners
4. Vendasta
Best for: Agencies looking to scale digital service offerings
Vendasta is a robust marketplace of white-label services—from websites to SEO, PPC, and more. It’s enterprise-grade and built for agencies looking to resell a wide array of solutions.
Pros:
Vendasta is a robust marketplace of white-label services—from websites to SEO, PPC, and more. It’s enterprise-grade and built for agencies looking to resell a wide array of solutions.
Pros:
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Full suite of digital products
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Client dashboard and sales CRM
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White-label everything
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Higher complexity and pricing
What to Look for in a Website Reseller Program
If you're comparing platforms, here are some essential factors to consider:
✅ White-Label Capabilities
You should be able to brand the platform as your own—logo, domain, pricing, and all.
✅ Ease of Use
The platform should be beginner-friendly and require no coding or design background.
✅ Templates & Themes
The more pre-built templates (especially industry-specific), the faster you can launch.
✅ Client Billing
Built-in tools to automate billing and collect payments make life easier.
✅ Support & Training
Look for platforms that offer coaching, onboarding, or even a launch plan.
✅ Earning Potential
Make sure the pricing model allows for both upfront charges and recurring revenue from hosting and additional services.
Why SiteSwan Stands Out in 2025
SiteSwan isn’t just a reseller platform—it’s a business-in-a-box for aspiring entrepreneurs. Here’s why it’s one of the top picks this year:
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Designed for beginners with no experience
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Launch your business in days, not weeks
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Find local clients fast with the built-in Prospecting Tool
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Earn recurring revenue from hosting, SEO, reputation management & more
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Get support from real people, not just chatbots
Explore the White Label Website Builder
Conclusion
The website reseller industry is booming in 2025—and with the right platform, you can build a profitable business without building websites from scratch.
Whether you’re looking for a low-risk side hustle or a scalable digital agency, SiteSwan offers the fastest path to success.
Ready to launch your web design business?
👉 Watch the SiteSwan Demo and Get Started Today.
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