5 Holiday Marketing Strategies for Selling Your Web Design Services
Published on October 27, 2025
Many businesses need a quick seasonal facelift—and you can package your services in a way that’s easy to buy and easy to love. Think about what your ideal clients are trying to accomplish right now:
• Retailers: An attractive homepage to appeal to holiday shoppers.
• Service providers: Seasonal landing pages or booking forms to capture end-of-year clients.
• Small businesses and startups: Looking to start the new year with a professional, polished online presence.
For prospective clients (new to your services):
“The Sleigh Your Site Starter Kit” – Includes a 5-page website design plus a blog article optimized for holiday promotions. Perfect for businesses just getting started.
For current or past clients:
“Holiday Site Refresh” – Update visuals, banners, and promotions to give their existing site a fresh, festive look.
“The New Year’s Kickstarter” – Ideal for clients preparing to launch in January, with updated visuals, refreshed landing pages, and site optimization.
Make your packages visual, clear, and time-limited—for example, only available through December. Limited-time offers, especially seasonal and results-driven, drive faster decisions.
Urgency and scarcity drive action. The holidays provide a natural reason to offer exclusive promotions to both prospective and current clients.
Ideas for limited-time offers:
• 10–15% off an add-on or new service like Reputation Management, Google Business Profile Management or Social Media Marketing (give it a festive twist!)
• Free extras like a holiday-themed blog post, email template, or social media graphics.
• Start the new year strong: Offer a free 1-hour website strategy and goal-setting session with the purchase of a new website design before year-end.
Frame your promotions around helping clients get ahead in the new year. The message isn’t just “buy now”—it’s “start 2026 stronger.”
Use your marketing website, social media, and email list to share these offers.
💡 Bonus tip: create a holiday-themed landing page for your promotion. It not only converts better, but also showcases your design skills in action.
Many of your best clients are already in your inbox—you just need a reason to re-engage them. During the holidays, you can:
• Send a warm “Happy Holidays” message
• Offer a personalized seasonal service (e.g., “Need help updating your homepage for your December sale?” or “Ready to make 2026 the year your business really takes off?”)
• Provide a small client-only discount or gift
Here’s a quick message you can send:
“Hey [Client Name], I noticed your site still has your fall promo up. Want help giving it a quick holiday refresh before things get busy?”
This low-pressure approach not only helps clients get their websites holiday-ready but can also open the door for you to sell other services, strengthen relationships, and encourage referrals—keeping your pipeline active.
Selling gift cards for web design might seem unusual—but it’s a clever holiday strategy.
Why it works:
• Gift a website upgrade or strategy session: Other business owners can give a friend, partner, or team member a valuable web service.
• Lock in a discounted rate: Clients who purchase a gift card now secure a reduced rate for work scheduled in the coming months—perfect for a New Year website refresh.Offer digital gift cards for services such as:
Keep the messaging fun and festive:
“Give the gift of a better website this holiday season—without lifting a design finger.”
Promote them on your website, email, and social media. Include mockup graphics and playful visuals to make them feel like a true holiday gift.
Small seasonal touches show you’re active, relevant, and creatively in tune with the holidays. You don’t have to overdo it, but a little festive flair can make your brand feel fresh and engaging.
Ideas to try:
• Add seasonal graphics, snowflake animations, or holiday banners to your homepage
• Share a “12 Days of Design” series on Instagram or LinkedIn with tips or small freebies
• Post a mockup of a client holiday card design
• Offer downloadable freebies like holiday Canva templates or festive icons
Showing up seasonally keeps your brand memorable and gives people more reasons to engage with you.
The holidays are full of opportunities—not just for gifting and celebration, but for meaningful growth. While others slow down, you can stand out.
With the holidays right around the corner, most people are thinking about shopping lists, vacation time, and festive decorations—but if you’re a freelance web designer or run a small agency, it’s also a prime opportunity to grow your business. While some industries slow down at the end of the year, for web designers, this season is a golden moment to boost visibility, reconnect with clients, and set yourself up for a strong new year.
Businesses are preparing end-of-year promotions, online shoppers are flooding e-commerce stores, and companies are re-evaluating their websites before Q1. This is your chance to step in and help them look better, convert better, and sell smarter—all while increasing your own revenue.
Here’s how to make the most of the season and sell your web design services during the holidays.
1. Offer Holiday-Themed Design Packages
Many businesses need a quick seasonal facelift—and you can package your services in a way that’s easy to buy and easy to love. Think about what your ideal clients are trying to accomplish right now:
• Retailers: An attractive homepage to appeal to holiday shoppers.
• Service providers: Seasonal landing pages or booking forms to capture end-of-year clients.
• Small businesses and startups: Looking to start the new year with a professional, polished online presence.
For prospective clients (new to your services):
“The Sleigh Your Site Starter Kit” – Includes a 5-page website design plus a blog article optimized for holiday promotions. Perfect for businesses just getting started.
For current or past clients:
“Holiday Site Refresh” – Update visuals, banners, and promotions to give their existing site a fresh, festive look.
“The New Year’s Kickstarter” – Ideal for clients preparing to launch in January, with updated visuals, refreshed landing pages, and site optimization.
Make your packages visual, clear, and time-limited—for example, only available through December. Limited-time offers, especially seasonal and results-driven, drive faster decisions.
2. Promote Limited-Time Offers
Urgency and scarcity drive action. The holidays provide a natural reason to offer exclusive promotions to both prospective and current clients.
Ideas for limited-time offers:
• 10–15% off an add-on or new service like Reputation Management, Google Business Profile Management or Social Media Marketing (give it a festive twist!)
• Free extras like a holiday-themed blog post, email template, or social media graphics.
• Start the new year strong: Offer a free 1-hour website strategy and goal-setting session with the purchase of a new website design before year-end.
Frame your promotions around helping clients get ahead in the new year. The message isn’t just “buy now”—it’s “start 2026 stronger.”
Use your marketing website, social media, and email list to share these offers.
💡 Bonus tip: create a holiday-themed landing page for your promotion. It not only converts better, but also showcases your design skills in action.
3. Reconnect with Past and Current Clients
Many of your best clients are already in your inbox—you just need a reason to re-engage them. During the holidays, you can:
• Send a warm “Happy Holidays” message
• Offer a personalized seasonal service (e.g., “Need help updating your homepage for your December sale?” or “Ready to make 2026 the year your business really takes off?”)
• Provide a small client-only discount or gift
Here’s a quick message you can send:
“Hey [Client Name], I noticed your site still has your fall promo up. Want help giving it a quick holiday refresh before things get busy?”
This low-pressure approach not only helps clients get their websites holiday-ready but can also open the door for you to sell other services, strengthen relationships, and encourage referrals—keeping your pipeline active.
4. Sell Gift Cards for Your Services
Selling gift cards for web design might seem unusual—but it’s a clever holiday strategy.
Why it works:
• Gift a website upgrade or strategy session: Other business owners can give a friend, partner, or team member a valuable web service.
• Lock in a discounted rate: Clients who purchase a gift card now secure a reduced rate for work scheduled in the coming months—perfect for a New Year website refresh.Offer digital gift cards for services such as:
-
5-Page Website Design Makeover
-
1-Hour Strategy Session or Website Assessment
-
Website + Logo Launch Package for new businesses
Keep the messaging fun and festive:
“Give the gift of a better website this holiday season—without lifting a design finger.”
Promote them on your website, email, and social media. Include mockup graphics and playful visuals to make them feel like a true holiday gift.
5. Add Some Holiday Sparkle to Your Brand
Small seasonal touches show you’re active, relevant, and creatively in tune with the holidays. You don’t have to overdo it, but a little festive flair can make your brand feel fresh and engaging.
Ideas to try:
• Add seasonal graphics, snowflake animations, or holiday banners to your homepage
• Share a “12 Days of Design” series on Instagram or LinkedIn with tips or small freebies
• Post a mockup of a client holiday card design
• Offer downloadable freebies like holiday Canva templates or festive icons
Showing up seasonally keeps your brand memorable and gives people more reasons to engage with you.
Final Thoughts: Don’t Wait for January to Grow
The holidays are full of opportunities—not just for gifting and celebration, but for meaningful growth. While others slow down, you can stand out.
Whether it’s creating themed packages, reconnecting with past clients, or adding a festive touch to your marketing, this is the season to combine strategy and cheer.
Pour yourself a peppermint mocha, draft your holiday offer, and take charge of your web design business before the year wraps up. Your future self (and your bottom line) will thank you.
Thinking about starting your own web design business? There’s no better time than the holidays to get started. With SiteSwan, you can launch quickly using easy-to-use tools, prebuilt templates, and flexible features that let you offer professional services right away. Turn holiday opportunities into revenue and start the new year with momentum!
We'd love to hear from you!
Share your comments or questions using the form below.