What’s the Difference Between Responsive & Mobile-Friendly Website?

Apr 21,2016 - Many people get the terms “responsive,” “mobile site,” and “mobile-friendly” website confused. They are similar, but at the same time, very different.

When Google made the switch last year to favor mobile-optimized websites, it had a big impact on the web design industry. Sites that are not mobile-optimized are suffering in mobile searches. So many business owners have to figure out how to make their sites mobile-optimized. SiteSwan is solving for this.

Mobile Friendly Websites vs. Responsive Websites
When a site is mobile-friendly it means that it works on smaller devices, but wasn’t designed for it. Responsive sites are built with the mobile experience as a priority. So instead of just shrinking down a site (mobile-friendly), responsive is ideal because it will move columns around, rework navigation items, change font sizes, etc. to be make for an optimal viewing & interacting experience. All SiteSwan websites are responsive.

Responsive Websites vs. Mobile Websites
There is also a difference between responsive sites and mobile websites. A responsive site is just that – one site that does it all. It’s nimble, flexible, and works well on any device. This is the technology that SiteSwan has adopted. That’s what makes our sites look and work so awesome across many devices and operating systems. Mobile Websites are usually built by someone different than the desktop site. They are 2 distinct sites, which means two maintenance projects, you have to make updates twice, and it’s a hassle. Some larger companies and brands will make this investment, but this is overkill and not worth it to most small businesses.

Web designers are constantly looking for cheaper, faster, easier ways to build the best website solution for their small business customers. Until SiteSwan came along, building responsive sites was too time consuming and turned out to be too expensive for most small business owners to afford. Not anymore! Using SiteSwan, anyone can create beautiful, stunning websites for small businesses that are fully responsive and work great on any device.

This post was inspired by this article on ClickZ.