What is a Website Reseller Program? Everything You Need to Know to Get Started
What is a Website Reseller Program? Everything You Need to Know to Get Started

What is a Website Reseller Program? Everything You Need to Know to Get Started

Published on May 12, 2025
 


If you’re exploring ways to start an online business, generate recurring income, or expand your digital services, a website reseller program could be the perfect opportunity. In today’s digital-first world, every business needs a strong online presence—but most small business owners don’t have the time, skills, or desire to build a website themselves. That’s where you come in.

A website reseller program allows you to launch your own web design business without needing to learn code, hire developers, or build a platform from scratch. Instead, you partner with a white label website builder, create websites under your own brand, and sell them to local businesses at a profit. It’s a powerful, scalable business model that works whether you’re a freelancer, marketing consultant, agency owner, or just looking for a profitable side hustle.

With low startup costs, fast setup, and the ability to earn both upfront and monthly recurring revenue, reselling websites is one of the most accessible ways to break into the digital space and start earning online.

In this guide, we’ll walk you through exactly what a website reseller program is, how it works, who it’s best suited for, and how you can get started—quickly and confidently.

Let’s dive in.



What is a Website Reseller Program?



A website reseller program is a business model that enables you to sell websites under your own brand using a third-party website builder. Instead of developing websites from scratch or hiring a team of designers and developers, you gain access to a turnkey platform that handles the technical heavy lifting—allowing you to focus on sales, client relationships, and growing your business.

In most cases, the platform you partner with offers a white label solution, which means everything is fully rebrandable. Your clients won’t see the name of the platform provider—they’ll see your logo and your business name, front and center. It’s your business, powered behind the scenes by professional-grade software.

Here’s how it works in simple terms:


• You sign up for a website reseller plan with a provider like SiteSwan

• 
You gain access to an intuitive, no-code website builder

• 
You create and manage websites for your clients using pre-built, customizable templates

• 
You set your own pricing, charge clients directly, and keep 100% of the profit

Unlike affiliate programs—where you simply refer customers to another company and earn a commission—a website reseller program puts you in control. You own the client relationship, decide what to charge, and build long-term recurring revenue through monthly maintenance, hosting, and digital marketing services.

It’s essentially a business-in-a-box for website design, offering everything you need to start and scale a web design business—even if you’ve never created a website before.

This model has become increasingly popular because it eliminates many of the traditional barriers to starting a digital agency. You don’t need to write code, manage hosting, or worry about server security. Everything is handled for you behind the scenes, so you can stay focused on what matters most—finding clients and building a profitable business.

In short, a website reseller program gives you the tools, flexibility, and freedom to offer professional websites to small businesses—without the cost, complexity, or overhead of doing it all on your own.


 

How Does a Website Reseller Program Work?


A website reseller program works by giving you access to a white label website builder that you use to create and sell websites under your own brand. It’s a simple, streamlined process designed to help you launch quickly, deliver high-quality websites, and generate both upfront and recurring income.

Let’s break down exactly how it works, step by step:



1. Choose a Website Reseller Provider


The first step is selecting the right platform. Not all website reseller programs are created equal, so it’s important to choose one that offers the features, support, and flexibility you need to succeed. Look for a provider like SiteSwan, which specializes in helping entrepreneurs and agencies start and scale a web design business without needing prior experience.

With SiteSwan, everything is white labeled, beginner-friendly, and built for speed—allowing you to launch your business in days, not months.



2. Set Up Your White Label Business


Once you join the program, you’ll set up your white label platform. This includes:

• Adding your company name and logo

• 
Setup your marketing website (e.g., yourwebagency.com)

• 
Creating service packages and setting your own pricing

From this point on, everything your clients interact with—emails, dashboards, websites—reflects your brand, not the platform behind it.

 

3. Build and Customize Websites


Next, you’ll use the website builder to create websites for clients. With SiteSwan, you don’t need to start from scratch. You get access to over 300 pre-designed themes built for specific industries, including:
 
  • Restaurants
 
  • Plumbers
     
  • Law firms
     
  • Salons
     
  • Non-profits
     
  • And many more
     
These themes are fully customizable and mobile-responsive. You can easily swap out images, text, and colors to match your client’s brand—no coding or design skills required.

Want to impress prospects? You can even create demo websites before the sale, allowing you to show local businesses exactly what their site could look like before they commit.


 

4. Find and Pitch Clients
 

With your platform ready and demo sites built, the next step is finding small businesses in your area (or nationwide) that need a website. This is where SiteSwan gives you a huge advantage.

Our built-in Local Prospecting Tool helps you uncover businesses that:


• Don’t have a website

• 
Have outdated or mobile-unfriendly sites

• 
Are missing from local search directories

You can filter by industry and location, then reach out with a tailored pitch. SiteSwan even offers marketing materials and templates to help you close the deal faster.

 

5. Close the Sale and Get Paid


Once a prospect says yes, you finalize the sale and collect payment directly from the client. Unlike affiliate models where you earn a percentage, you set your own prices and keep 100% of the revenue.
Typical pricing models include:


• One-time setup fee ($500–$1,500+)

Monthly hosting/maintenance fee ($50–$200/month)

• 
Optional upsells (SEO, content creation, Google Business Profile setup, etc.)


 

6. Manage Clients and Scale Your Business


Once the site is launched, you can manage client billing, make edits, and monitor site performance from your reseller dashboard. SiteSwan provides built-in tools for:

• Client billing and subscriptions

• Content updates and maintenance

• Adding services like reputation management

• Tracking analytics and traffic

• Providing ongoing support

As you gain more clients, you can scale your business by hiring a team, expanding into new markets, or offering bundled digital marketing services.

 

Who is a Website Reseller Program For?


One of the biggest advantages of a website reseller program is that it’s incredibly versatile and accessible. You don’t need a background in tech, years of business experience, or a large upfront investment to get started. This makes it an ideal opportunity for a wide range of individuals and businesses looking to generate income online.

Here’s a closer look at who can benefit the most from joining a website reseller program:

 

Aspiring Entrepreneurs


If you’ve been dreaming about starting your own business but aren’t sure where to begin, a website reseller program offers a clear and low-risk path. With minimal overhead and no inventory to manage, you can launch a legitimate business from home and start earning almost immediately.

Unlike franchises or eCommerce stores, there’s no need for warehousing, shipping, or dealing with physical products. You’re selling a digital service that nearly every business needs—a professional website.

 

Freelancers & Creatives


Are you a graphic designer, copywriter, or branding expert? Adding website design to your service offerings can unlock new revenue streams and give you more control over client projects.

By joining a website reseller program, you can deliver a complete package—branding, content, and web design—all under one roof. And since you don’t need to code, you can focus on creativity while the platform handles the backend.


Marketing Agencies & Consultants


If you already work with small businesses in a marketing or consulting capacity, reselling websites is a natural extension of your services. It positions you as a one-stop shop and creates opportunities for long-term, retainer-based relationships.

Instead of referring clients to another agency, you can keep the revenue in-house and maintain control over the client experience from start to finish.


Side Hustlers & Remote Workers


Looking for a part-time business you can run from home or while working a full-time job? A website reseller program gives you the freedom to work on your schedule and grow at your own pace.

You can build websites in the evenings or on weekends, pitch businesses locally or online, and slowly grow your client base until it becomes a full-time income—if that’s your goal.

 

Print Shops & Traditional Businesses


Print shops, sign makers, and local media companies often work with small businesses that also need websites. By offering web design as an additional service, you can provide more value to your existing customers and increase your average revenue per client.

With a website reseller program, you don’t need to hire a developer to make this happen—you just plug into a platform like SiteSwan and start offering websites immediately.

 

Coaches, Consultants & Industry Experts


If you serve clients in a niche industry (like real estate, fitness, or law), you likely understand their needs better than anyone. A website reseller program lets you monetize that knowledge by offering tailored website solutions to the niche you already serve.

You can combine your consulting expertise with the SiteSwan platform to deliver high-quality, industry-specific websites—positioning yourself as the go-to solution in your field.

 

In Short…


A website reseller program is perfect for anyone who:

• Wants to start a business with minimal risk

• 
Seeks recurring income and long-term growth

• 
Doesn’t have technical experience but is willing to learn

• 
Has access to small businesses or local clients

• 
Values flexibility, freedom, and control

Whether you’re building a business from scratch or looking to diversify your services, this model gives you the tools, training, and platform to succeed—no matter your background.
 


Why Local Businesses Need Website Resellers


According to Top Design Firms, 27% of small businesses still don’t have a website, and many more have outdated or poorly optimized sites. These businesses aren’t interested in DIY platforms—they want someone to build the site for them, affordably and quickly.

That’s where you come in.

As a reseller, you offer a done-for-you solution with fast turnaround times and professional results. You become the local expert businesses trust to bring their brand online.


 

Key Benefits of Joining a Website Reseller Program


Here’s why this model is so attractive—especially if you’re just starting out:
 

Low Startup Cost


No need to hire a developer, rent office space, or build software. Most reseller programs start at under $200/month.
 

✅ Quick Launch


With pre-built templates and simple tools, you can create your first client website in hours—not weeks.


✅ Full Brand Control


Operate under your own business name, domain, and branding. Clients never know you’re using a third-party platform.
 

100% Profit


You set your prices and keep all the revenue. Charge $500–$2,000+ upfront, plus $50–$200/month in recurring fees.
 

Recurring Income


Unlike one-time freelance gigs, reselling websites gives you monthly cash flow from hosting and support.
 

Expandable Services


Start with websites, then offer add-ons like SEO, social media, and reputation management for additional income.
 

No Tech Experience Needed


Platforms like SiteSwan are no-code and beginner-friendly. If you can use PowerPoint and send an email, you can build a website.

 

How Much Can You Make with a Website Reseller Program?


One of the biggest questions aspiring resellers ask is: How much money can I actually make? The answer depends on how many clients you take on, what you charge, and whether you offer additional services—but the earning potential is both real and scalable.

Unlike affiliate programs that pay a small commission or freelance work that relies on one-off projects, a website reseller program gives you the ability to earn both upfront and recurring income. With each new client, your monthly cash flow grows—creating a sustainable, long-term revenue stream.

Let’s break it down.


 

Typical Website Reseller Pricing Structure


• While pricing is 100% up to you, here’s what many SiteSwan resellers charge:

One-time Website Setup Fee:
$500 to $2,000+ depending on page count, complexity and features


Monthly Hosting & Maintenance Fee:
$50 to $200/month per client


Add-On Services (optional):
Reputation management, SEO, social media management, Google Business Profile optimization, blog writing, and more—each of which can bring in $99 to $500/month or more per client


💡 Bonus Tip: By offering packages that include a website plus marketing services, you can significantly increase your average revenue per client—and reduce churn.

 

Example: Monthly and Annual Revenue Potential

 

Here’s a realistic income scenario based on just websites and hosting alone:

Screenshot 2025 05 12 at 4.49.50 pm


*This doesn’t include income from upselling SEO, social media, content creation, or other services—which can10X your revenue.



 

Recurring Revenue is the Key to Scaling a Website Reseller Program


What sets website reselling apart from other business models is the recurring monthly income. Once you launch a client’s website, they continue paying you month after month for:

• Hosting and maintenance

• Software updates and technical support

• Minor content changes

• Digital marketing services

And the best part? As long as you provide value, they’ll likely stay for years.

📊 According to data from SaaS companies, clients that sign up for monthly recurring services tend to stay an average of 24–36 months—making each client worth thousands over time.


 

Scale A Website Reseller Program at Your Own Pace


You don’t need dozens of clients to make this business work. Just a handful of websites can cover your platform costs and turn a profit. Then, as your confidence and capacity grow, you can:

• Hire help or outsource fulfillment

• 
Offer higher-ticket packages

• 
Expand to new markets or niches

• 
Create passive income through automation

Whether your goal is a side hustle making an extra $1,000/month or a full-scale agency generating $10K+ per month, a website reseller program gives you the flexibility to scale on your terms.

 

What to Look for in a Website Reseller Program


Not all website reseller programs are created equal. Some are designed for developers, while others cater to agencies or new entrepreneurs. Some offer only basic tools, while others give you everything you need to run and grow your business under one roof.

If you're serious about building a sustainable, profitable business, choosing the right program is critical. Here’s a breakdown of the key features and factors to consider when evaluating your options:


 

1. White Label Branding


The whole point of a website reseller program is to run your own business—not promote someone else’s. Make sure the platform allows you to fully white label the experience, including:

• Your logo and company name on the website editor

• White label domain and client login portal

• White-labeled email communications and invoices

• Your branding on all front-end websites

With SiteSwan, your clients never see our name. Everything is presented as if you built it yourself, giving you complete control over your brand and reputation.

 

2. Ease of Use (No-Code Editor)


Look for a platform that offers a true no-code website builder. It should be:

• Intuitive for beginners

• Fast for experienced users

• 
Flexible enough to customize without complexity

• 
Mobile-optimized out of the box

The last thing you want is to spend hours troubleshooting code or relying on a developer to complete each site. SiteSwan’s point-and-click builder is designed so anyone—even those with zero design experience—can create beautiful, responsive websites in minutes.

 

3. Industry-Specific Website Templates


Templates are the secret weapon of any successful website reseller. They save time, reduce the learning curve, and help you build websites that match your clients’ industries.

The best programs offer:

 
  • A large library of professionally designed templates
     
  • Themes built for specific niches (e.g., plumbers, dentists, realtors, etc.)
     
  • Templates that are mobile-ready and SEO-friendly
     
  • Easy customization options
     
SiteSwan includes over 300 industry-specific themes so you can serve almost any small business, with little or no design work required.

 

4. Built-in Prospecting and Sales Tools


Building websites is only half the equation—you also need a way to find and close clients. The top reseller programs offer features to help with lead generation, including:
 
  • Local Prospecting Tools that identify nearby businesses without websites or with outdated ones
     
  • Website demo tools so you can pitch businesses with a real preview
     
  • Sales scripts, email templates, and brochures to help you close deals
     
SiteSwan includes all of this—and more—so you're not starting from zero.

 

5. Client Management & Billing Tools


Once you have clients, you need a way to manage them efficiently. Look for features like:

• Client login portals

Automated billing and payment collection

• Built-in analytics and reporting

These tools not only save you time but also improve the client experience and boost retention.

 

6. Training, Coaching & Support


The best website reseller programs are invested in your success. Be sure the provider offers:

• Step-by-step onboarding and tutorials

• Live coaching or office hours

• Email and chat support from real humans

• Access to a knowledge base or help center

SiteSwan goes beyond basic support by assigning a dedicated Customer Success Advisor to guide you, plus access to our exclusive 14-Day Launch Plan to help you land your first paying client quickly.

 

7. Scalability and Flexibility


Can the program grow with you? Look for:

• Flexible pricing plans that support your growth

• The ability to manage multiple websites and clients easily

• Add-on services you can offer through the same platform (e.g., reputation management, SEO, social media, etc.)

With SiteSwan, you can start with just a few sites and scale to hundreds. As your agency grows, your tools grow with you—no platform switching required.



8. Fair Pricing and Clear Terms


Avoid programs that:

• Take a cut of your revenue

• Limit your client list

• Lock you into long-term contracts

• Add hidden fees for hosting or support

A good website reseller program should have transparent pricing and a clear path to profitability. SiteSwan offers simple, flat-rate plans—starting at just $199/month—so you can keep more of what you earn.

 

Website Reseller Program Checklist


Here’s a quick summary of what to look for when choosing a website reseller program..
 
Screenshot 2025 05 12 at 4.51.43 pm

Why SiteSwan is One of the Best Website Reseller Programs


When it comes to choosing a website reseller program, SiteSwan stands out as one of the best in the industry. Built specifically for resellers, entrepreneurs, and small agencies, SiteSwan provides everything you need to launch, run, and grow a profitable web design business—without the learning curve or complexity of traditional website platforms.

Here’s why hundreds of resellers choose SiteSwan to power their business:

 


🏷️ 100% White Label Platform


SiteSwan was designed from day one as a true white label solution. From the site editor and client website, everything is branded with your business name—not ours.

This gives you complete control over how your brand is presented, helping you look more professional and build trust with clients.

 


🧰 Easy Website Builder (No Coding Required)


Our easy-to-use, no-code editor allows you to create stunning websites in minutes—even if you have zero design or technical experience.

Whether you're building your first site or your 50th, you'll appreciate how fast and intuitive the platform is. You can change text, swap images, adjust layouts, and preview your site in real time—no HTML, CSS, or developers needed.

 


🎨 300+ Industry-Specific Themes


One of SiteSwan’s biggest differentiators is our massive library of pre-designed website themes, each built for a specific small business niche. Whether your client is a roofer, restaurant, or real estate agent, you can select a ready-made template and customize it in minutes.

This not only speeds up your workflow but also helps you deliver designs that convert—without starting from scratch every time.

 


📍 Built-in Local Prospecting Tool


Struggling to find clients? SiteSwan solves that.

Our Local Prospecting Tool allows you to search any city or zip code and instantly discover businesses that:


• Don’t have a website

• Have outdated, non-mobile-friendly websites

• Need help improving their online presence

This tool is like having a lead generation assistant built right into your dashboard—so you always know where your next sale can come from.
 


📈 Recurring Revenue Made Easy


With SiteSwan, you can create your own hosting and maintenance plans and bill clients directly through the platform. Our built-in client billing feature makes it simple to collect recurring payments for:

• Website hosting

• Monthly updates

• Reputation management and marketing add-ons

• Ongoing support

That means you can generate predictable monthly income from every client you bring on.
 


📚 14-Day Launch Plan & Ongoing Coaching


Getting started is often the hardest part—but not with SiteSwan. As a reseller, you get access to our 14-Day Launch Plan, a proven step-by-step blueprint to help you land your first paying client in as little as two weeks.

We also host live coaching sessions, offer a growing library of video tutorials, and assign every reseller a dedicated Customer Success Advisor to help them stay on track.

 


💼 Designed for Entrepreneurs


SiteSwan is more than just a website builder—it’s a complete business-in-a-box. Our platform was built to help you:

• Launch your business quickly

• Sell websites at scale

• Build lasting relationships with clients

• Grow a steady stream of recurring revenue

We’ve helped thousands of individuals—many with no prior experience—launch profitable web design businesses from home.
 


Fast, Reliable, and Secure


All websites built on SiteSwan are:

• Mobile responsive

• SEO-friendly

• Hosted on reliable, high-speed servers

• Backed by SSL encryption and daily backups

You can feel confident knowing your clients’ websites are safe, secure, and professionally maintained—without you needing to manage hosting or worry about uptime.

If you’re serious about launching a web design business and want a website reseller program that’s built for real-world results, SiteSwan is the clear choice.

👉 Learn more about SiteSwan’s Website Reseller Program


 

How to Get Started with a Website Reseller Program


Getting started with a website reseller program is easier than you might think—especially with a platform like SiteSwan that’s designed specifically for beginners and small agencies. You can be up and running in just a few days, even if you have no prior experience.

Here’s a step-by-step guide to launch your business:

 


1. Sign Up with SiteSwan


Head over to SiteSwan’s Pricing Page and choose the plan that fits your goals. All plans include access to the website builder, themes, client billing, and support.

There are no contracts or hidden fees—just a simple monthly subscription to power your business.

 


2. White Label Your Platform


Once you're signed up, customize your editor to match your brand. Add your logo, business name and white label domain, to create a fully white-labeled experience that looks and feels like your own product.

Clients will never know you’re using a third-party platform behind the scenes.



3. Create Demo Websites


Use SiteSwan’s templates to create one or two sample websites for industries you want to target (like landscaping, dental, or restaurants). These demos will serve as powerful tools when pitching potential clients and can often seal the deal faster than a sales pitch alone.
 


4. Find Prospects in Your Area


Use the built-in Local Prospecting Tool to identify nearby businesses that don’t have a website—or have outdated ones. Filter by industry, location, or keyword, and start reaching out using your demo sites and pre-written sales templates.

You can also tap into your personal network. Friends, family, and local contacts may know small business owners who need your help.

 


5. Close the Sale and Collect Payment


Once a client is ready to move forward, finalize your pricing and collect your setup fee. SiteSwan’s integrated billing system makes it easy to manage one-time payments and ongoing subscriptions.

You keep 100% of what you charge—no revenue sharing or commission cuts.

 


6. Launch the Website and Provide Ongoing Support


Build and publish your client’s site, then continue offering monthly support, updates, and optional add-on services. This creates long-term recurring income and builds client loyalty.

The more sites you launch, the more predictable your monthly revenue becomes.


 

Final Thoughts: Is a Website Reseller Program Right for You?


If you're looking for a business model that’s affordable, scalable, and in high demand, a website reseller program is one of the smartest opportunities available today.

• No tech skills? No problem.

• No products to ship or inventory to manage? Exactly.

• Want to be your own boss, work from anywhere, and generate recurring income? You can.
 

With the right platform—like SiteSwan—you can launch your own web design business in just days. You’ll have all the tools, training, and support you need to find clients, build sites, and grow a predictable monthly income that lasts. Remember; every small business needs a website. You just need to be the person who provides it.

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