What is a Website Reseller Program? Everything You Need to Know to Get Started
Published on May 12, 2025
If you’re exploring ways to start an online business, generate recurring income, or expand your digital services, a website reseller program could be the perfect opportunity. In today’s digital-first world, every business needs a strong online presence—but most small business owners don’t have the time, skills, or desire to build a website themselves. That’s where you come in.
A website reseller program allows you to launch your own web design business without needing to learn code, hire developers, or build a platform from scratch. Instead, you partner with a white label website builder, create websites under your own brand, and sell them to local businesses at a profit. It’s a powerful, scalable business model that works whether you’re a freelancer, marketing consultant, agency owner, or just looking for a profitable side hustle.
With low startup costs, fast setup, and the ability to earn both upfront and monthly recurring revenue, reselling websites is one of the most accessible ways to break into the digital space and start earning online.
In this guide, we’ll walk you through exactly what a website reseller program is, how it works, who it’s best suited for, and how you can get started—quickly and confidently.
Let’s dive in.
What is a Website Reseller Program?
A website reseller program is a business model that enables you to sell websites under your own brand using a third-party website builder. Instead of developing websites from scratch or hiring a team of designers and developers, you gain access to a turnkey platform that handles the technical heavy lifting—allowing you to focus on sales, client relationships, and growing your business.
In most cases, the platform you partner with offers a white label solution, which means everything is fully rebrandable. Your clients won’t see the name of the platform provider—they’ll see your logo and your business name, front and center. It’s your business, powered behind the scenes by professional-grade software.
Here’s how it works in simple terms:• You sign up for a website reseller plan with a provider like SiteSwan
• You gain access to an intuitive, no-code website builder
• You create and manage websites for your clients using pre-built, customizable templates
• You set your own pricing, charge clients directly, and keep 100% of the profitUnlike affiliate programs—where you simply refer customers to another company and earn a commission—a website reseller program puts you in control. You own the client relationship, decide what to charge, and build long-term recurring revenue through monthly maintenance, hosting, and digital marketing services.
It’s essentially a business-in-a-box for website design, offering everything you need to start and scale a web design business—even if you’ve never created a website before.
This model has become increasingly popular because it eliminates many of the traditional barriers to starting a digital agency. You don’t need to write code, manage hosting, or worry about server security. Everything is handled for you behind the scenes, so you can stay focused on what matters most—finding clients and building a profitable business.
In short, a website reseller program gives you the tools, flexibility, and freedom to offer professional websites to small businesses—without the cost, complexity, or overhead of doing it all on your own. How Does a Website Reseller Program Work?
A website reseller program works by giving you access to a white label website builder that you use to create and sell websites under your own brand. It’s a simple, streamlined process designed to help you launch quickly, deliver high-quality websites, and generate both upfront and recurring income.
Let’s break down exactly how it works, step by step:
1. Choose a Website Reseller Provider
The first step is selecting the right platform. Not all website reseller programs are created equal, so it’s important to choose one that offers the features, support, and flexibility you need to succeed. Look for a provider like SiteSwan, which specializes in helping entrepreneurs and agencies start and scale a web design business without needing prior experience.
With SiteSwan, everything is white labeled, beginner-friendly, and built for speed—allowing you to launch your business in days, not months.
2. Set Up Your White Label Business
Once you join the program, you’ll set up your white label platform. This includes:• Adding your company name and logo
• Setup your marketing website (e.g., yourwebagency.com)
• Creating service packages and setting your own pricingFrom this point on, everything your clients interact with—emails, dashboards, websites—reflects your brand, not the platform behind it. 3. Build and Customize Websites
Next, you’ll use the website builder to create websites for clients. With SiteSwan, you don’t need to start from scratch. You get access to over 300 pre-designed themes built for specific industries, including:
-
Plumbers
-
Law firms
-
Salons
-
Non-profits
-
And many more
These themes are fully customizable and mobile-responsive. You can easily swap out images, text, and colors to match your client’s brand—no coding or design skills required.
Want to impress prospects? You can even create demo websites before the sale, allowing you to show local businesses exactly what their site could look like before they commit.
4. Find and Pitch Clients
With your platform ready and demo sites built, the next step is finding small businesses in your area (or nationwide) that need a website. This is where SiteSwan gives you a huge advantage.
Our built-in Local Prospecting Tool helps you uncover businesses that:• Don’t have a website
• Have outdated or mobile-unfriendly sites
• Are missing from local search directoriesYou can filter by industry and location, then reach out with a tailored pitch. SiteSwan even offers marketing materials and templates to help you close the deal faster. 5. Close the Sale and Get Paid
Once a prospect says yes, you finalize the sale and collect payment directly from the client. Unlike affiliate models where you earn a percentage, you set your own prices and keep 100% of the revenue.
Typical pricing models include:• One-time setup fee ($500–$1,500+)• Monthly hosting/maintenance fee ($50–$200/month)
• Optional upsells (SEO, content creation, Google Business Profile setup, etc.) 6. Manage Clients and Scale Your Business
Once the site is launched, you can manage client billing, make edits, and monitor site performance from your reseller dashboard. SiteSwan provides built-in tools for:• Client billing and subscriptions• Content updates and maintenance• Adding services like reputation management• Tracking analytics and traffic• Providing ongoing supportAs you gain more clients, you can scale your business by hiring a team, expanding into new markets, or offering bundled digital marketing services. Who is a Website Reseller Program For?
One of the biggest advantages of a website reseller program is that it’s incredibly versatile and accessible. You don’t need a background in tech, years of business experience, or a large upfront investment to get started. This makes it an ideal opportunity for a wide range of individuals and businesses looking to generate income online.
Here’s a closer look at who can benefit the most from joining a website reseller program: Aspiring Entrepreneurs
If you’ve been dreaming about starting your own business but aren’t sure where to begin, a website reseller program offers a clear and low-risk path. With minimal overhead and no inventory to manage, you can launch a legitimate business from home and start earning almost immediately.
Unlike franchises or eCommerce stores, there’s no need for warehousing, shipping, or dealing with physical products. You’re selling a digital service that nearly every business needs—a professional website. Freelancers & Creatives
Are you a graphic designer, copywriter, or branding expert? Adding website design to your service offerings can unlock new revenue streams and give you more control over client projects.
By joining a website reseller program, you can deliver a complete package—branding, content, and web design—all under one roof. And since you don’t need to code, you can focus on creativity while the platform handles the backend.
Marketing Agencies & Consultants
If you already work with small businesses in a marketing or consulting capacity, reselling websites is a natural extension of your services. It positions you as a one-stop shop and creates opportunities for long-term, retainer-based relationships.
Instead of referring clients to another agency, you can keep the revenue in-house and maintain control over the client experience from start to finish.
Side Hustlers & Remote Workers
Looking for a part-time business you can run from home or while working a full-time job? A website reseller program gives you the freedom to work on your schedule and grow at your own pace.
You can build websites in the evenings or on weekends, pitch businesses locally or online, and slowly grow your client base until it becomes a full-time income—if that’s your goal. Print Shops & Traditional Businesses
Print shops, sign makers, and local media companies often work with small businesses that also need websites. By offering web design as an additional service, you can provide more value to your existing customers and increase your average revenue per client.
With a website reseller program, you don’t need to hire a developer to make this happen—you just plug into a platform like SiteSwan and start offering websites immediately. Coaches, Consultants & Industry Experts
If you serve clients in a niche industry (like real estate, fitness, or law), you likely understand their needs better than anyone. A website reseller program lets you monetize that knowledge by offering tailored website solutions to the niche you already serve.
You can combine your consulting expertise with the SiteSwan platform to deliver high-quality, industry-specific websites—positioning yourself as the go-to solution in your field. In Short…
A website reseller program is perfect for anyone who:• Wants to start a business with minimal risk
• Seeks recurring income and long-term growth
• Doesn’t have technical experience but is willing to learn
• Has access to small businesses or local clients
• Values flexibility, freedom, and controlWhether you’re building a business from scratch or looking to diversify your services, this model gives you the tools, training, and platform to succeed—no matter your background.
Why Local Businesses Need Website Resellers
According to Top Design Firms, 27% of small businesses still don’t have a website, and many more have outdated or poorly optimized sites. These businesses aren’t interested in DIY platforms—they want someone to build the site for them, affordably and quickly.
That’s where you come in.
As a reseller, you offer a done-for-you solution with fast turnaround times and professional results. You become the local expert businesses trust to bring their brand online. Key Benefits of Joining a Website Reseller Program
Here’s why this model is so attractive—especially if you’re just starting out: ✅ Low Startup Cost
No need to hire a developer, rent office space, or build software. Most reseller programs start at under $200/month. ✅ Quick Launch
With pre-built templates and simple tools, you can create your first client website in hours—not weeks.
✅ Full Brand Control
Operate under your own business name, domain, and branding. Clients never know you’re using a third-party platform. ✅ 100% Profit
You set your prices and keep all the revenue. Charge $500–$2,000+ upfront, plus $50–$200/month in recurring fees. ✅ Recurring Income
Unlike one-time freelance gigs, reselling websites gives you monthly cash flow from hosting and support. ✅ Expandable Services
Start with websites, then offer add-ons like SEO, social media, and reputation management for additional income. ✅ No Tech Experience Needed
Platforms like SiteSwan are no-code and beginner-friendly. If you can use PowerPoint and send an email, you can build a website. How Much Can You Make with a Website Reseller Program?
One of the biggest questions aspiring resellers ask is: How much money can I actually make? The answer depends on how many clients you take on, what you charge, and whether you offer additional services—but the earning potential is both real and scalable.
Unlike affiliate programs that pay a small commission or freelance work that relies on one-off projects, a website reseller program gives you the ability to earn both upfront and recurring income. With each new client, your monthly cash flow grows—creating a sustainable, long-term revenue stream.
Let’s break it down. Typical Website Reseller Pricing Structure
• While pricing is 100% up to you, here’s what many SiteSwan resellers charge:• One-time Website Setup Fee:
$500 to $2,000+ depending on page count, complexity and features• Monthly Hosting & Maintenance Fee:
$50 to $200/month per client• Add-On Services (optional):
Reputation management, SEO, social media management, Google Business Profile optimization, blog writing, and more—each of which can bring in $99 to $500/month or more per client💡 Bonus Tip: By offering packages that include a website plus marketing services, you can significantly increase your average revenue per client—and reduce churn. Example: Monthly and Annual Revenue Potential
Here’s a realistic income scenario based on just websites and hosting alone: